[Hiring] SEO and Content Marketing Specialist @AppTailors

Role Description

We’re looking for a highly skilled SEO and Content Marketing Specialist to take ownership of Taptool’s growth strategy. In this role, you’ll focus on driving organic traffic, creating high-quality content, and generating qualified leads to increase Taptool’s market presence and revenue.

If you’re passionate about SEO, content marketing, and making an impact in the e-commerce space, this is your chance to join a growing, innovative team.

• Develop SEO Strategies : Design and implement on-page, off-page, and technical SEO strategies to improve search rankings and drive high-quality traffic to Taptool’s website.
• Content Marketing : Create and execute a content strategy that includes SEO-optimized blog posts, landing pages, case studies, and whitepapers tailored to e-commerce decision-makers.
• Keyword Research : Identify and prioritize high-value keywords relevant to Shopify merchants to capture organic search intent and improve visibility.
• Optimize Content Performance : Collaborate with writers, designers, and developers to ensure all content is aligned with SEO goals and customer needs.
• Performance Analysis : Monitor and report on key performance metrics (organic traffic, keyword rankings, lead generation, and conversion rates) using tools like Google Analytics, Ahrefs, and Semrush.
• Lead Generation : Optimize content funnels, landing pages, and CTAs to drive conversions and capture qualified leads for Taptool.
• Collaborate on Social Strategy : Work with the social media team to amplify content through organic posts, paid ads, and campaigns.
• Competitor Analysis : Conduct regular audits of competitors’ SEO and content strategies to identify opportunities for Taptool to outperform.

Qualifications

• Experience : 3+ years of experience in SEO and content marketing, ideally in a B2B SaaS or e-commerce environment.
• SEO Expertise : Proven success in improving organic search rankings and driving traffic through on-page, off-page, and technical SEO strategies.
• Content Creation : Strong skills in developing SEO-optimized, value-driven content for blogs, landing pages, and whitepapers that generate leads.
• Analytical Skills : Proficiency with SEO tools like Google Analytics, Ahrefs, Semrush, and Search Console to track performance and identify opportunities.
• Shopify & E-Commerce Knowledge : Understanding the unique challenges of Shopify merchants and e-commerce decision-makers.
• Communication Skills : Excellent writing, editing, and storytelling skills, with a focus on delivering clear, concise, and engaging content.
• Audience Engagement : Skillfully utilize various communication channels to effectively connect with and engage our target audiences.
• Results-Oriented Mindset : Ability to track KPIs, measure ROI, and optimize campaigns to achieve lead generation and revenue goals.
• Self-Organizing Abilities : Exemplary self-management skills, with the aptitude to independently organize your workspace, establish effective processes, and create efficient workflows.

Benefits

• Remote Work Flexibility : Work from anywhere while collaborating with a global team.
• Competitive Salary : We offer competitive pay and performance-based bonuses.
• Growth Opportunities : Take ownership of your work, lead impactful projects, and grow your career as Taptool scales.
• Learning & Development : Access to tools, courses, and professional development resources to keep your skills sharp.
• Innovative Culture : Be part of a forward-thinking team that values creativity, collaboration, and innovation.
• Work-Life Balance : Flexible hours to help you stay productive while maintaining balance.