[Hiring] SEO Analyst @Strategy Collective

Role Description

Strategy Collective is seeking a results-oriented and technically proficient SEO Analyst to lead organic growth initiatives for our multi-location consumer healthcare clients. This role is vital to our mission of transitioning healthcare marketing from a support function into a high-performance growth driver.

The role is two-fold:

• Act as the technical specialist responsible for the execution and quality assurance of local SEO and Generative Engine Optimization (GEO) strategies.
• Serve as a strategic experimenter, developing repeatable SEO programs and A/B testing roadmaps to ensure our clients maintain a competitive advantage in a rapidly evolving search landscape.

The ideal candidate is passionate about the intersection of Organic Search and AI. You are a collaborative professional capable of interfacing with agency leadership and client C-suites while working cross-functionally with development, content, and analytics teams to deliver measurable conversion results.

Qualifications

• Strong background in technical on-site SEO, content strategy, and keyword research.
• Proven experience in managing Google Business Profiles and building citations via platforms like Yext or Bright Local.
• Familiarity with the future of Organic Search, specifically Generative Engine Optimization and AI-driven search trends.
• Ability to handle multiple complex projects simultaneously in a fast-paced, deadline-driven environment while delivering on time and within budget.
• Ability to transform raw SEO data into a clear narrative that demonstrates ROI to stakeholders.
• Experience working with cross-functional teams, including developers and account strategists, to resolve technical SEO errors.
• Adept at communicating performance status and pitching new concepts to C-level leadership and private-equity stakeholders.

Requirements

• Lead the implementation and quality assurance of SEO and Generative Engine Optimization processes to boost organic traffic and search visibility.
• Maintain a deep understanding of client brand needs regarding Google Business Profiles (GBP), citations (Yext, Bright Local), and reputation management.
• Execute technical on-site SEO audits and quality-check geo-specific content strategies before deployment to ensure alignment with best practices.
• Identify and execute local and GMB-specific link-building opportunities to improve domain authority and regional rankings.
• Package global SEO and GEO services into scalable, repeatable programs that drive client growth.
• Create and execute SEO/GEO experimentation roadmaps, including A/B testing, to identify and document high-impact strategies.
• Proactively monitor Google algorithm updates and AI search trends to provide strategic recommendations that mitigate negative impacts and capitalize on new opportunities.
• Create performance report templates and translate SEO insights into actionable optimizations for client accounts.
• Serve as the Subject Matter Expert (SME) for SEO/GEO, presenting strategy, goals, and progress during client meetings and executive pitches.
• Perform competitor audits and analyze SEO techniques used by rival organizations to inform client strategy.
• Partner with social media, paid media, and web development teams to ensure organic search best practices are integrated across all digital touchpoints.

Benefits

• Competitive salary
• Unlimited PTO (because we value work-life balance)
• Fully remote work environment
• Paid parental leave
• Professional development budget for continued learning and certifications
• Company-supported medical insurance and 401k matching (for US-based employees)

Company Description

Strategy Collective is a marketing consultancy founded by professionals with 15+ years of experience leading marketing agency operations. We focus on helping private-equity-backed, multi-location healthcare organizations transition their marketing departments from a support function to a growth driver. We build scalable, repeatable marketing systems to support rapid growth and help our clients become standout organizations in their industries.