[Hiring] SEO - AI SEO Analyst @Booth and Partners Pte Ltd

Role Description

The SEO & AI SEO Analyst will own Logic20/20’s visibility across both traditional search (SEO) and AI-driven search (GEO). You will be responsible for managing keyword strategy, technical SEO, and AI search presence across platforms such as ChatGPT, Gemini, Perplexity, and Copilot. This role is designed for an execution-focused professional who can blend deep SEO technical skills with emerging LLM-driven discoverability strategies to ensure high-value consulting queries lead to Logic20/20.

Primary Responsibilities

• Search Strategy Management: Independently manage the end-to-end workload for both traditional SEO and Generative Engine Optimization (GEO).
• Technical SEO Execution: Perform hands-on site audits, manage crawlability, redirects, and monitor Core Web Vitals using tools like Screaming Frog and Ahrefs.
• AI Search Optimization: Design and implement strategies to ensure content is selected and cited by LLMs, focusing on E-E-A-T, schema, and structured content formats.
• Automation & Monitoring: Build and maintain an automated GEO monitoring and reporting system within the first 60 days.
• Data Insights & Reporting: Utilize Power BI and Excel to build SEO/GEO dashboards, translating complex data sets into actionable business insights.
• Keyword & Competitor Analysis: Utilize expert-level Ahrefs skills for keyword tracking, backlink audits, and competitor benchmarking.

Role Expectations

• Execution-Focused: This is a "doer" role, not an agency oversight or strategy-only position.
• Independent Management: Must be able to manage the entire SEO and GEO lifecycle end-to-end without constant supervision.
• Communication: Exceptional written English and the ability to thrive in an asynchronous communication environment.

Qualifications

• Expert SEO Technical Skills: Proficiency in Ahrefs (expert level), Google Search Console, GA4, and Screaming Frog.
• GEO & AI Proficiency: Practical understanding of AI search tools (ChatGPT, Gemini, Perplexity, Copilot) and how structured content (JSON-LD, FAQ schema) impacts AI citations.
• Advanced Data Processing: Strong Power BI skills for dashboard creation and advanced Excel capabilities for data analysis.
• Experience: 3+ years of hands-on SEO execution (technical and execution-focused, rather than strategy-only).

Requirements

• Microsoft Ecosystem: Proficiency in Microsoft 365 (Teams, Outlook, SharePoint, Excel, and Power BI) is strictly required; candidates without this experience will not be considered.
• AI Usage: Must actively use and demonstrate practical AI usage (Claude, ChatGPT, NotebookLM, etc.) within SEO workflows.
• GEO Automation: The candidate is required to build an automated GEO monitoring system within 60 days of starting.
• Working Hours: Must be available for either full US hours (PST) or a minimum of 8:00 AM – 10:00 AM PST overlap daily.

Nice to Have

• Additional Tooling: Experience with Semrush, Hotjar, or Microsoft Clarity.
• Advanced Technicals: Deep knowledge of advanced technical SEO implementations and schema markup.
• Industry Background: Experience in B2B consulting or professional services SEO.
• Scripting: Familiarity with automation tools such as Power Automate or Python.