[Hiring] Senior Website Manager @Great Minds

Role Description

The Senior Website Manager is responsible for the day-to-day operations of Great Minds' marketing website. Reporting to the Director, Web Strategy and Digital Marketing, this role owns the publishing workflow, CMS page production, quality assurance, and site health monitoring. The Website Manager brings attention to creative detail when assembling pages, producing layouts that are visually polished and aligned with the established design direction.

Beyond operations, the Senior Website Manager leads the execution of page optimization and experimentation — implementing A/B and multivariate tests, personalization, monitoring performance, and reporting results in partnership with marketing stakeholders. The right candidate is highly organized, analytically minded, detail-oriented with a creative eye, and comfortable working inside a modern CMS environment.

Responsibilities

• CMS Operations & Page Production
  • Build and publish web pages using the CMS component library — assembling layouts, populating content fields, and configuring page structures without requiring custom development.
  • Manage the publishing workflow — intake, scheduling, review routing, and go-live coordination across contributors.
  • Maintain CMS hygiene: user permissions, template integrity, component usage standards, and content organization.
  • Partner with the UX designer and developer on component requests, template updates, and CMS configuration changes.
• Page Optimization & Experimentation
  • Lead the execution of A/B and multivariate tests — setting up experiments in the platform, implementing variants, and monitoring results.
  • Partner with the key stakeholders to translate optimization hypotheses and content strategies into live experiments.
  • Report test results clearly, with recommendations for next steps, to our marketing partners.
  • Maintain an optimization backlog, tracking what has been tested, what is in progress, and what is queued.
  • Monitor CTA performance, page engagement metrics, and conversion paths — surfacing patterns and flagging opportunities for improvement.
• Quality Assurance
  • Execute QA checks before every publish: cross-browser and mobile rendering, link integrity, form functionality, accessibility compliance, and metadata accuracy.
  • Own the staging environment review process as part of the four-stage release workflow (Local → Review → Stage → Production).
  • Identify and triage site issues, coordinating resolution with the developer as appropriate.
• Site Health & Performance Monitoring
  • Monitor Core Web Vitals, uptime, redirect integrity, and crawl health on an ongoing basis.
  • Flag technical performance regressions and work with the developer to resolve them.
  • Maintain redirect maps and ensure URL hygiene across site updates and content migrations.
• Governance & Process
  • Enforce the website governance framework in day-to-day operations — intake process, approval routing, and release cadence.
  • Maintain documentation for publishing standards, CMS workflows, and page production guidelines.
  • Support onboarding of new content contributors to CMS tools and publishing standards.

Qualifications

• 5+ years of experience in a web operations, digital production, or CMS management role.
• Hands-on experience with a modern headless or component-based CMS (Storyblok, Contentful, Webflow, or similar).
• Experience setting up and managing A/B or multivariate tests using tools such as Google Optimize, VWO, Optimizely, or similar.
• Comfort reading and interpreting performance data in GA4 or equivalent analytics platforms.
• Strong QA instincts — you catch what others miss before it goes live.
• Familiarity with Core Web Vitals, basic SEO hygiene, and accessibility standards (WCAG 2.1).
• Clear communicator who can coordinate across marketing contributors, developers, and stakeholders.
• Experience in a B2B or education organization is a plus.

Requirements

• Bachelor's degree in marketing, communications, digital media, or a related field, or equivalent professional experience.

Benefits

• Remote opportunity with >5% travel.
• The expected base salary range for this position is $91,000-$109,000, however the offered salary may be higher or lower than the above range dependent on numerous factors including, but not limited to location, work experience, skills and internal equity considerations.
• The base salary is not inclusive of benefits or other incentives.
• A cover letter and resume are required to be considered for this position.
• New employees will be required to successfully complete a background check.