Role Description
The Senior Web Content Designer is responsible for delivering engaging, high-performing web experiences that bring Arrowβs global marketing campaigns to life. Combining creative, technical, and operational expertise, this role ensures that content across arrow.com is visually compelling, user-centric, and aligned with business objectives. You will serve as the teamβs CMS expert and play a key role in standardizing processes, improving efficiency, and ensuring consistent execution across all digital campaign touchpoints.
Key Responsibilities
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Web Content Creation & Publishing:
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Design, build, and publish campaign landing pages, manufacturer pages, event pages, and editorial content on arrow.com.
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Create and update digital assets including banners, promotional elements, and page components.
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Translate marketing briefs into compelling, conversion-oriented web experiences.
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Ensure content aligns with brand standards, UX best practices, and campaign goals.
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Content Management & Optimization:
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Own content updates and maintenance within CMS platforms, ensuring accuracy and timeliness.
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Optimize pages for performance, usability, SEO, and accessibility.
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Leverage reusable components and templates to increase scalability and consistency.
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Continuously enhance layouts, structures, and content approaches.
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Subject Matter Expertise (SME):
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Act as the primary expert for CMS tools, content structures, and publishing workflows.
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Define and enforce best practices for web content creation and governance.
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Provide guidance, training, and support to internal stakeholders and team members.
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Identify opportunities to improve processes, tooling, and efficiency.
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Cross-functional Collaboration:
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Partner with campaign managers, designers, developers, and supplier stakeholders.
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Align closely with global marketing teams to ensure consistent campaign execution.
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Manage content requests and priorities in a fast-paced, deadline-driven environment.
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Quality Assurance & Performance:
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Perform QA checks to ensure content accuracy, functionality, and consistency.
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Monitor engagement and performance metrics to inform optimization.
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Ensure compliance with accessibility, legal, and brand standards.
Qualifications
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3β5+ years of experience in web content design, digital marketing, or similar role.
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Strong hands-on experience with CMS platforms (e.g., AEM, Sitecore, or similar).
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Solid understanding of UX/UI principles and responsive web design.
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Experience building marketing pages and digital campaign content.
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Familiarity with SEO, analytics, and content performance optimization.
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High attention to detail with strong organizational skills.
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Excellent communication and stakeholder management abilities.
Preferred Qualifications
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Experience in B2B, technology, or distribution environments.
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Working knowledge of HTML/CSS.
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Experience with Figma, Adobe Creative Suite, or similar design tools.
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Exposure to marketing automation and campaign platforms.
Location
PL-Poland - Remote
Time Type
Full time
Job Category
Marketing and Communications