[Hiring] Senior Vertical Marketing Lead @AfterShip

Role Description

You will build and scale AfterShip’s vertical marketing program from the ground up, creating the playbook for how we break into and grow strategic industry segments. Each quarter, you’ll partner closely with sales leadership to identify 2–3 strategic verticals, then develop and execute targeted go-to-market strategies designed to engage high-value accounts within those industries. You’ll lead integrated campaigns across paid media, content, ABM platforms, events, lifecycle marketing, and more — focusing on a curated set of priority accounts at a time. Your ultimate goal is to generate high-quality pipeline and drive qualified opportunities for the sales team. This role comes with a broad mandate, significant autonomy, and direct support from the VP of Marketing, giving you the opportunity to shape a high-impact growth engine from day one.

You’ll report directly to the VP of Marketing and work cross-functionally with teams across Sales, Product Marketing (PMM), Performance Marketing, Lifecycle, Content, and Events to bring integrated vertical campaigns to life.

What You'll Do

• Set vertical strategy: Each quarter, identify priority verticals with sales leadership and design the multi-channel motion against each one.
• Orchestrate 1-to-few campaigns: Run integrated campaigns across paid, lifecycle, content, ABM, and events, targeting a few hundred named accounts per vertical.
• Co-own pipeline with sales: Embed in the GTM rhythm. Run weekly pipeline reviews. Build feedback loops to ensure lead quality.
• Develop vertical assets: Partner with PMM and Content to commission the case studies, decks, and outbound assets reps need to win.
• Measure what matters: Own sourced and influenced pipeline within your verticals. Report weekly to the VP Marketing.

Qualifications

• 8+ years of experience in B2B SaaS marketing, with a proven track record of owning vertical, segment-specific, or ABM-driven demand generation programs.
• Hands-on expertise across multiple demand channels, including paid media, lifecycle marketing, sales enablement, and events.
• Strong track record of partnering closely with sales to co-own pipeline generation.
• A true 0-to-1 builder who prefers creating systems and playbooks from scratch over inheriting established ones.
• Highly outcomes-oriented and commercially minded.
• Direct, collaborative, and intellectually rigorous.
• An exceptional cross-functional collaborator who builds trust quickly across teams and geographies.

Benefits

• Great Place to Work Certified: Recognized for our inclusive, values-driven culture that celebrates diversity and collaboration.
• Innovative & Inclusive Culture: Built on curiosity, creativity, and collaboration.
• Ambitious Mission with Real Impact: Join us in transforming eCommerce.
• Thrive & Grow: No ceiling to what you can achieve or learn here.
• Flexible Work Setup: Remote-first team with flexible hours.
• Competitive compensation.
• Healthcare coverage offered from day 1.
• Retirement plans including company match.
• Unlimited PTO.
• Annual learning & wellness benefit.
• Monthly book perk.
• Career progression & professional development.

Salary Range

USD$128,000 - USD$162,500