Role Description
The Senior Strategic Marketing Lead β Digital Health drives growth, market development, and commercialization of the Digital Health portfolio across Western Europe, with a primary focus on Corsano and connected care solutions. The role translates business strategy into actionable growth plans, develops customer-centric value propositions, and leads go-to-market initiatives that accelerate adoption and create customer value.
As the regional Digital Health marketing leader, this individual serves as the strategic link between Western Europe and Global Marketing, ensuring regional customer, market, and healthcare system insights shape portfolio strategy, product direction, and commercial execution. The role also builds strategic partnerships with healthcare leaders, innovators, and key stakeholders to advance connected care and healthcare transformation.
Responsibilities may include the following and other duties may be assigned:
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Develop and execute the Western Europe Digital Health strategy and growth plans aligned with business objectives
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Identify market opportunities, customer needs, healthcare trends, and competitive dynamics to drive growth across the Digital Health franchise and future innovation portfolio
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Develop compelling customer value propositions and market development strategies that accelerate adoption of Digital Health solutions across multiple care settings and patient pathways
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Lead commercialization, launch, and go-to-market initiatives for Digital Health solutions across Western Europe
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Build strategic relationships with healthcare executives, innovation leaders, key opinion leaders (KOLs), and strategic institutions to advance connected care and healthcare transformation
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Partner with Global Marketing and cross-functional teams to ensure customer and market insights inform portfolio strategy, product evolution, and future innovation
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Support country teams with strategic direction, customer insights, messaging, and execution excellence to achieve business objectives
Qualifications
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Bachelor's degree in Marketing, Business, Healthcare, Life Sciences, Engineering, or a related field
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Minimum 7 years of experience in strategic marketing, business strategy, market development, or commercial leadership within healthcare, medical technology (MedTech), digital health, or related industries
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Strong understanding of healthcare systems, connected care, remote patient monitoring, and digital transformation
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Proven ability to develop and execute growth strategies within complex, matrixed organizations
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Experience engaging senior healthcare stakeholders and developing strategic partnerships
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Excellent communication, collaboration, and stakeholder management skills with the ability to influence across functions and organizational levels
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Experience leveraging AI-powered tools to enhance productivity, analysis, and decision-making while ensuring responsible use, data security, and appropriate human oversight
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An MBA or advanced degree would be advantageous
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Experience with digital health platforms, connected care solutions, wearable technologies, remote patient monitoring, healthcare data systems, software-enabled healthcare solutions, or healthcare innovation programs is desirable
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Experience working with healthcare executives, innovation leaders, and strategic healthcare institutions is also desirable
Benefits
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Medtronic offers a competitive Salary and flexible Benefits Package
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A commitment to our employees lives at the core of our values
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Wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage
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Pay range for various countries:
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Belgium: 120,000.00 EUR - 180,000.00 EUR
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France: 96,800.00 EUR - 145,200.00 EUR
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Germany: 114,000.00 EUR - 171,000.00 EUR
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Italy: 91,200.00 EUR - 136,800.00 EUR
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Netherlands: 109,600.00 EUR - 164,400.00 EUR
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Portugal: 75,200.00 EUR - 112,800.00 EUR
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Spain: 90,400.00 EUR - 135,600.00 EUR