[Hiring] Senior Specialist, Digital Demand Generation @IDC Research Inc.

Role Description

IDC is seeking a Senior Specialist, Digital Demand Generation to join our Performance Marketing team. This role owns paid media execution across IDC’s demand generation programs — driving qualified traffic, generating Marketing Qualified Leads, and accelerating pipeline through targeted, high-impact campaigns. The ideal candidate is a hands-on executor who optimizes independently, reports proactively, and measures success in qualified leads — not impressions. This role is Canada-Remote and reports to the Sr Director, Performance Marketing, located in Canada.

Qualifications

• Bachelor’s degree in Digital Marketing, Marketing Analytics, Marketing, Communications, or a related field. A concentration in digital marketing, data analytics, or marketing technology is preferred.

Requirements

• 5+ years of proven, hands-on paid media experience with a primary focus on demand generation, lead generation, or performance marketing.
• Demonstrated hands-on experience and proficiency across three core platforms required: Google Ads (Search, Display, YouTube), LinkedIn Campaign Manager, Microsoft Advertising. Experience with third-party syndications/vendors a plus.
• Experience with Looker Studio, Google Analytics, and platform-native reporting dashboards.
• Proven track record managing campaigns against MQL and pipeline metrics — not solely engagement or awareness metrics.
• Experience with retargeting, ABM programs, and multi-stage funnel campaign management is required.
• B2B Paid Media Experience: Demonstrated experience running paid media campaigns in a B2B environment, with a clear understanding of longer sales cycles, multi-stakeholder buying committees, and the distinction between driving awareness and generating sales-ready demand.

Benefits

• 15 vacation days per year (increases with tenure; carryover allowed)
• 10 paid sick days per year
• 1 week paid new parenting leave
• Flexible work options (remote, part-time, flexible hours)
• Health, dental, vision, and paramedical coverage for you and your family
• Annual healthcare spending account
• Employee Assistance Program for counseling and support
• Best Doctors medical second opinions
• Life, AD&D, and long-term disability insurance
• Retirement savings plan with company match (up to 4% of salary)
• $75/month technology allowance for home office or phone expenses
• Company-paid cell phone plan

Company Description

At IDC, your work helps shape how the world understands technology and where it goes next. You collaborate with curious, high-caliber colleagues who value rigor, integrity, and shared success. As the premier global provider of trusted technology intelligence, IDC equips business and technology leaders with the evidence they need to make confident decisions. Our insights inform strategy, investment, and innovation across industries and regions.

Recognized by IIAR as Analyst Firm of the Year for five consecutive years, IDC sets the standard for credibility and impact. With more than 1,000 analysts worldwide and a truly global perspective, we combine deep expertise with practical relevance. Here, your ideas matter, your voice is heard, and your contributions provide the insights leaders rely on every day. It is meaningful work, backed by a culture that supports growth, collaboration, and long-term career development with a globally respected brand.