[Hiring] Senior Specialist, Content Marketing @Epson America, Inc.

Role Description

The Senior Specialist, Content Marketing is responsible for the strategic planning, management, and creation of content leveraged throughout Epson’s marketing efforts. This role partners across the organization to deliver compelling content that supports business priorities, strengthens brand authority, and engages target audiences. This is a remote position and you must be currently located within the contiguous United States.

What You Will Be Doing:

• Content Strategy & Thought Leadership:
  • Lead the development, production, management, and distribution of high-quality thought leadership and content marketing programs across Epson’s U.S. lines of business.
  • Partner cross-functionally with business units, product marketing, communications, digital, social, demand generation, sales, agencies, and subject-matter experts.
  • Operate with a brand publisher mindset, identifying valuable topics and developing content that builds authority and drives engagement.
  • Develop and maintain editorial standards and governance that ensure content reflects Epson’s brand voice and business objectives.
• Editorial, Search & AI Optimization:
  • Apply best practices in SEO, generative engine optimization (GEO), and AI search optimization.
  • Understand evolving search behavior and translate developments into practical content strategies.
  • Create and optimize content for authority, relevance, clarity, and reuse.
  • Use audience insights and performance analytics to identify content opportunities and gaps.
• Project & Production Management:
  • Own complex content projects from concept through publication and measurement.
  • Develop and manage an integrated editorial calendar spanning multiple businesses and campaigns.
  • Coordinate internal stakeholders and creative resources to deliver projects on time and on budget.
  • Proactively identify project risks and communicate status clearly.
  • Establish scalable workflows and governance to improve content production efficiency.
• Technology & AI-Enabled Content Operations:
  • Evaluate and apply emerging technologies to improve content processes.
  • Develop responsible approaches for using AI tools while maintaining editorial judgment.
  • Maintain curiosity about emerging marketing technologies and develop proficiency with new tools.
• Distribution, Measurement & Optimization:
  • Own and evolve Epson’s branded blog and related content experiences.
  • Understand social media and digital-channel best practices.
  • Use performance data to optimize existing content and inform future priorities.
• Leadership & Business Management:
  • Manage external creative resources, ensuring quality and alignment with Epson objectives.
  • Build productive relationships with executives and subject-matter experts.
  • Develop and deliver executive-level presentations on content strategy and performance.
  • Manage budgets associated with content marketing programs.

Qualifications

• Five to eight years+ of experience in content marketing, editorial strategy, or a related field.
• Bachelor’s degree or equivalent experience.
• Demonstrated success developing integrated content strategies.
• Strong writing, editing, storytelling, and presentation skills.
• Strong project management skills, including managing multiple priorities and stakeholders.
• Knowledge of search optimization and evolving AI-enabled discovery practices.
• Experience using audience insights and performance analytics to optimize content programs.

Benefits

• Comprehensive medical, dental, vision, and prescription drug coverage eligibility on start date.
• Generous paid time off, including sick time, vacation, and holidays.
• Income protection plans, including life insurance and short-term and long-term disability programs paid by the company.
• 401K plan with company matching.
• Educational reimbursement, employee assistant program (EAP), adoption assistance, employee discounts, and much more!

Company Description

Epson is a global technology leader whose philosophy of efficient, compact and precise innovation enriches lives and helps create a better world.