[Hiring] Senior Social Media Specialist @SentinelOne

Role Description

As a Senior Social Media Specialist, you will be tasked with driving new and emerging strategies for the company's social programs — with a particular emphasis on content creation and bringing fresh, culture-forward thinking from consumer, sports, and political media into the cybersecurity space. This position will play a key role in shaping SentinelOne’s voice and online brand.

• Create compelling content at volume and velocity:
  • Concept, produce and publish high-quality, platform-native content across formats — short-form video, graphics, copy, carousels, live moments and more.
  • Draw on the storytelling playbooks of consumer brands, sports media and political campaigns to bring a modern, cultural relevance to cybersecurity.
• Drive cross-functional content strategy:
  • Act as subject matter expert and primary business partner to demand generation, field marketing, threat intelligence, product marketing, talent brand and other teams.
  • Translate their objectives into social content that actually performs.
• Community engagement:
  • Respond to and otherwise engage with customers, partners and security influencers on SentinelOne's channels and in the broader social media ecosystem.
• Experimentation and growth:
  • Stay on top of evolving social media tactics, best practices and new platform offerings.
  • Borrow liberally from what's working in sports, consumer and political social to identify and test novel ways to grow SentinelOne's audience and deepen community engagement.
• Analytics & reporting:
  • Work with comms leadership and the social media team to establish meaningful performance indicators.
  • Report on always-on tactics as well as specific campaigns.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Media, or a related field.
• 3–5 years of experience in social media, content creation or digital media — ideally with time spent in or adjacent to consumer brands, sports media, political communications, or entertainment.
• Proven track record as a hands-on content creator: you can shoot, edit, write and publish without waiting on an agency or a production team.
• Deep understanding of what makes content travel on LinkedIn, X/Twitter, Instagram, YouTube, Reddit and TikTok — including platform-specific formats, algorithms and audience behaviors.
• Cybersecurity knowledge and experience a plus — but we're just as interested in your ability to translate complex ideas into content people actually want to watch or read.
• Exceptional copywriting and storytelling skills, with range across tones (authoritative, punchy, human, urgent).
• Proficiency in social media management tools (e.g. Sprout, Sprinklr, Khoros) as well as content creation tools and AI applications.
• Comfort leading and partnering across cross-functional initiatives spanning marketing, product, partner, HR, IR and other teams.
• Highly organized, self-directed and able to manage multiple workstreams without losing quality or speed.

Benefits

• Equity & Rewards
  • Restricted Stock Units (RSUs)
  • Employee Stock Purchase Plan (ESPP)
• Time Off & Wellbeing
  • Flexible time off
  • Paid company holidays and paid sick time
  • Gender-neutral parental leave
  • Grandparent leave
• Insurance & Financial Security
  • Medical, dental, and vision coverage
  • 401(k) retirement plan with company match
  • Life and disability insurance
  • Health and dependent care FSA
  • Voluntary benefits (hospital, accident, critical illness)
  • Employee Assistance Program (EAP)
  • ARAG pre-paid legal
  • Nationwide pet insurance
  • Cancer Care program
  • Global business travel medical insurance
• Work Perks & Flexibility
  • Home office allowance
  • Mobile phone reimbursement
• Wellness & Lifestyle
  • Wellness coach
  • Wellness/gym reimbursement
  • Fertility coverage
  • Adoption & surrogacy reimbursement