[Hiring] Senior Social Media Manager, Strategy & Client Partnerships @The Refinery

Role Description

We are seeking a Senior Social Media Manager, Strategy & Client Partnerships to lead innovative social campaigns while helping expand our client partnerships across entertainment, streaming, and culturally driven brands. This role is ideal for a social strategist ready to take the next step in their career, someone deeply immersed in digital culture who can lead standout campaigns while building on their strong industry relationships that open the door to new opportunities for the agency. The ideal candidate is equal parts strategist, ideator, creative collaborator, and relationship builder, bringing an emerging network of industry connections and a demonstrated ability to help generate new client opportunities through their professional relationships. This role will play an important part in expanding The Refinery's social footprint by cultivating strategic partnerships and identifying new business opportunities.

Responsibilities

• Client Development & Partnerships
  • Use existing industry relationships to generate new client opportunities
  • Build and maintain strong partnerships with studios, streamers, brands, and marketing partners
  • Own and grow key client relationships, serving as a lead strategic partner across social campaigns and ongoing initiatives
  • Collaborate with agency leadership and lead new business conversations, pitches, and social growth opportunities
  • Represent The Refinery in client meetings, creative presentations, and industry events
  • Proactively identify opportunities where social strategy can expand existing client business
• Social Strategy & Campaign Leadership
  • Lead social media strategy and campaign development across platforms including TikTok, Instagram, YouTube, and emerging platforms
  • Develop culturally relevant social concepts that align with client goals and platform trends
  • Partner with creative and production teams to bring campaigns to life
  • Analyze campaign performance and optimize strategies to drive engagement and cultural impact
  • Develop integrated social strategies that work in tandem with paid media efforts
  • Identify and recommend influencer and creator partnerships that align with campaign goals and audience targets
  • Translate entertainment marketing beats into social-first campaign ideas
  • Partner closely with design, motion, and editorial teams to ensure social concepts translate effectively into high-performing creative assets
  • Stay ahead of platform evolution, creator ecosystems, and emerging formats

Requirements

• 5-7 years of experience in social media strategy, digital marketing, or creative agency environments
• Strong experience developing social campaigns for entertainment, media, streaming, or major consumer brands
• Established or emerging network of industry relationships across studios, streamers, brands, etc.
• Deep understanding of social platforms, digital culture, and content strategy
• Strong awareness of platform trends, emerging creators, and shifts in digital culture
• Strong understanding of paid social strategy, particularly within entertainment marketing
• Experience developing influencer and creator strategies for entertainment properties
• Experience presenting strategy and creative ideas to clients or senior stakeholders
• Entrepreneurial mindset with a passion for building partnerships and growing business
• Active presence within the social, entertainment marketing, or brand marketing community
• Experience working on film, television, streaming, or entertainment releases is a strong plus

Success in This Role

• New client opportunities generated through industry relationships
• High-impact social campaigns that resonate culturally and perform across platforms
• Strong, long-term client partnerships that expand The Refinery's presence in entertainment marketing

Benefits

• Fully-Remote Agency
• Paid Vacation and Sick Leave
• 401K
• Dental
• Vision
• Medical
• Life Insurance and AD&D Coverage
• Paid Time Off for New Parents
• Assistance with Ongoing Education and Professional Development
• Employee Referral Incentive Program
• Wellness Program with Lifestyle Reimbursement Options
• Flexible Spending Account (FSA) for Healthcare Expenses
• Dependent Care Flexible Spending Account (DCFSA)
• Access to Co-working Space Memberships
• Participation in Employee-Led Resource Groups
• Volunteer Time Off