[Hiring] Senior Social Media Manager @Paired

Role Description

We’re looking for a Senior Social Media Manager who doesn’t just “run accounts” — you build brands, lead teams, shape messaging, and turn social into a scalable growth channel. The Senior Social Media Manager will own the entire social ecosystem at Larine — strategy, execution, team building, creator partnerships, brand voice, internal messaging, and performance optimization. You’ll be responsible for transforming social into a structured, scalable content machine that drives awareness, trust, and revenue. This is a leadership role for someone who understands branding at a deep level, knows how to work with creators, and can build both systems and people.

• Social Strategy & Execution
  • Develop and execute a multi-platform social strategy (TikTok, Instagram, YouTube Shorts, etc.)
  • Build monthly and quarterly content roadmaps aligned with product launches and campaigns
  • Oversee daily posting, scheduling, engagement, and optimization
  • Turn performance data into actionable content pivots
• Brand Voice & Internal Messaging
  • Define and protect Larine’s voice across all social platforms
  • Translate complex oral health science into clear, relatable messaging
  • Create internal brand messaging frameworks for creators and team members
  • Ensure consistency across ads, organic content, influencers, and product education
• Creator & Influencer Leadership
  • Develop and scale a structured creator program
  • Write briefs that actually inspire strong performance
  • Build long-term creator relationships, not one-off transactions
  • Review UGC and refine it to maximize hooks, clarity, and conversions
  • Collaborate closely with paid media to identify winning creatives
• Team Building & Systems
  • Build and manage the social team (in-house and/or freelance)
  • Create SOPs for content production, editing, publishing, and reporting
  • Implement workflow systems to scale content output
  • Train junior team members and creators on brand voice and messaging
• Performance & Growth
  • Track KPIs: engagement, retention, saves, shares, click-through, revenue attribution
  • Identify repeatable content formats and double down on winners
  • Partner with paid media to turn organic winners into scalable ads
  • Drive measurable growth in followers, community engagement, and revenue

Qualifications

• 3–5 years of experience managing social media for DTC, ecommerce, or consumer brands
• Proven experience growing Instagram, TikTok, and short-form video platforms
• Experience working with UGC creators and influencers
• Strong understanding of short-form content strategy (hooks, storytelling, retention)
• Ability to plan and execute monthly content calendars and campaign launches
• Experience using tools such as Later, Hootsuite, Sprout, or native scheduling tools
• Comfortable analyzing social performance metrics (engagement rate, watch time, saves, shares, CTR)
• Ability to identify winning content formats and iterate quickly
• Experience collaborating with paid media teams to turn organic content into ads
• Strong copywriting and storytelling skills
• Ability to translate complex topics into clear, engaging content
• Experience maintaining consistent brand voice across platforms
• Ability to provide clear creative direction and feedback on content

Benefits

• Full-time
• Competitive Salary in USD
• Work From Anywhere