[Hiring] Senior Social Marketing Executive @Duelbits

Role Description

We’re looking to engage a Senior Social Marketing Executive to own and execute Duelbits’ social presence across X, Instagram, and TikTok. This is an always-on, content-first role where speed, instinct, and cultural awareness matter. You’ll operate at the front line of the brand, creating, reacting, and amplifying content that connects with crypto-native and sports-driven audiences. You’ll also extend reach beyond owned channels, working with creators, KOLs, and partnership IP to scale visibility and engagement.

What you’ll be doing

• Content Creation & Social Execution
  • Own day-to-day content creation and publishing across X, Instagram, and TikTok.
  • Create reactive content in real time, memes, sports moments, crypto news, and internet trends.
  • Develop platform-native short-form video content (Reels, TikToks, clips).
  • Use AI tools to accelerate content production and increase output at speed.
  • Maintain a rolling content calendar while capitalising on real-time opportunities.
• Culture, Trends & Brand Voice
  • Stay embedded in crypto, sports, and internet culture; identifying what’s relevant and translating it into content.
  • Adapt tone of voice across platforms; ensuring content feels native, not replicated.
  • Act as an internal signal for trends, content direction, and cultural relevance.
  • Maintain a bold, fast, and recognisable Duelbits voice across all outputs.
• Sports & Betting Content
  • Create timely, relevant content around key sports events (football, UFC, NBA, F1, etc.).
  • Connect sports moments with betting culture in a way that drives engagement and shareability.
  • Align content with live markets, events, and key moments alongside sportsbook and trading teams.
• Creators, KOLs & Partnerships
  • Identify and engage creators, KOLs, and culturally relevant voices.
  • Leverage partnership and ambassador content across social channels.
  • Execute collaborative content, takeovers, and co-branded moments.
  • Track impact of creator activity across reach, engagement, and growth.
• Creative Collaboration & AI
  • Work with designers and editors to deliver creative assets at speed.
  • Leverage AI tools for ideation, content creation, editing, and trend identification.
  • Amplify community content, UGC, and player moments across channels.
• Performance & Optimisation
  • Track performance across engagement, reach, growth, and content effectiveness.
  • Provide weekly insights on what’s working and where to optimise.
  • Stay current on platform changes, features, and algorithm shifts.

Qualifications

• 1–3 years’ experience in social media, content creation, or digital marketing.
• Proven ability to create engaging, platform-native content (portfolio required).
• Strong understanding of meme culture, internet behaviour, and Gen Z engagement.
• Genuine interest in sports, crypto, and online communities.
• Experience managing multiple social accounts with different tones of voice.
• Hands-on experience using AI tools for content creation.
• Strong written communication; sharp, fast, and platform-native.
• Ability to operate in a fast-paced, always-on environment.

Requirements

• Experience within iGaming, crypto, sports betting, or entertainment brands.
• Short-form video creation (CapCut, Premiere, or native tools).
• Understanding of how social supports acquisition and brand growth.
• Familiarity with analytics tools and scheduling platforms.
• Active presence on Crypto Twitter, sports communities, or TikTok ecosystems.

Benefits

• Competitive package with performance-linked incentives.
• Fully remote collaboration.
• High ownership and direct impact on brand growth.
• Opportunity to shape the voice of a fast-scaling crypto-native platform.
• Work within a fast-moving, culturally driven marketing team.

Location

Remote

Department

Marketing

Employment Type

Full-Time

Minimum Experience

Experienced

Compensation

Competitive Compensation