[Hiring] Senior Social Commerce Strategist @Paired

Role Description

The Senior Social Commerce Strategist is a lead operator and strategic owner of TikTok Shop affiliate programs across their client portfolio. This is not a support role — it is the engine. You own the programs, the clients, the performance, and the process.

Responsibilities

• TikTok Shop Affiliate Strategy & Program Leadership
  • Own the end-to-end strategy and execution of TikTok Shop affiliate programs across all assigned client accounts.
  • Define program architecture: creator targeting, product prioritization, sampling strategy, incentive structures, and GMV growth levers.
  • Set performance benchmarks and program goals in alignment with client objectives; own accountability for hitting them.
  • Identify what is working, what is not, and make rapid adjustments to improve content throughput, conversion, and affiliate GMV.
  • Stay current on TikTok Shop platform updates, algorithm shifts, and affiliate ecosystem changes — and translate those into program decisions ahead of the curve.
• Client Ownership & Relationship Management
  • Serve as the primary strategic point of contact for clients across your portfolio — leading calls, presenting performance, and driving program direction.
  • Translate client goals into executable program strategy; push back when needed, and bring clear recommendations rather than just updates.
  • Prepare and deliver weekly performance reports, monthly reviews, and strategic recommendations; proactively surface trends and opportunities before clients ask.
  • Own follow-through after every client touchpoint — nothing slips because you were the last one in the room.
• Creator & Affiliate Program Execution
  • Lead creator sourcing, outreach strategy, and affiliate activation across TikTok Shop Affiliate Center — with a focus on conversion potential and product-creator fit, not follower count.
  • Own the full affiliate approval, sampling, and activation workflow; maintain clean pipeline visibility across creator status, shipment tracking, content output, and GMV contribution.
  • Develop and refine outreach messaging, creator briefs, and activation sequences that consistently improve response rates and content output.
  • Re-engage underperforming creators, identify drop-off points in the funnel, and build systems to address them at scale.
  • Manage paid creator activations where applicable — tracking deliverables, usage rights, and performance against spend.
• Sampling & Backend Operations
  • Own sampling strategy and execution inside TikTok Shop Seller Center and Affiliate Center — approvals, volume management, product availability, and throughput monitoring.
  • Maintain full visibility into the sample-to-video funnel; identify where conversion is breaking and fix it fast.
  • Flag and resolve operational issues — low acceptance rates, out-of-stock products, weak content output — before they become client-level problems.
  • Build backend QA processes that catch errors early and keep program data clean and trustworthy.
• Reporting & Performance Intelligence
  • Own program reporting across GMV, content volume, affiliate participation, sample acceptance, click-through, and conversion — keeping data clean, current, and decision ready.
  • Independently build, maintain, and optimize performance dashboards that give the team and clients real-time visibility into program health — not just interpret reports prepared by others.
  • Surface tactical opportunities from the data: creators to reactivate, products losing momentum, campaigns underdelivering on sample-to-video conversion.
  • Contribute performance insights that inform broader client strategy and new business recommendations.
• Systems, Process & Team Building
  • Build the SOPs, playbooks, and operational infrastructure that allow programs to scale beyond what any one person can hold in their head — and become a competitive differentiator in new business conversations.
  • As the team grows, you will be the person newer hires are onboarded into — set the standard for how this function runs.
  • Partner with offshore resources where applicable; own the briefing, QA, and output quality of anything they touch.
  • Identify gaps in tooling, workflow, or capacity and bring solutions — not just flags — to leadership.

Qualifications

• 3+ years of experience in TikTok Shop affiliate marketing, creator commerce, influencer marketing, or social commerce — with direct, hands-on program ownership.
• Minimum 2 years of hands-on TikTok Shop Affiliate Center management across more than one brand or client. Candidates whose experience is limited to a single in-house shop will not be considered.
• Deep, working knowledge of TikTok Shop Affiliate Center and Seller Center — not surface-level familiarity. You know how the platform behaves and where the levers are.
• Demonstrated ability to own client relationships: leading calls, managing expectations, presenting performance, and driving strategy.
• Proven track record of driving GMV and maximizing Shop ROAS over sustained, multi quarter cycles across creator and affiliate programs at scale.
• Proven ability to independently build, maintain, and optimize performance dashboards — not just interpret reports prepared by others. You pull the data, structure it, and act on what it tells you.
• Experience building or improving operational systems — trackers, SOPs, workflows — that make programs run faster and more consistently.
• Clear, direct communicator — with clients, creators, and internal teams. You write well, you run tight calls, and you do not let things get ambiguous.
• High ownership mentality; you do not wait to be asked and you do not let things fall through the cracks.

Benefits

• Competitive salary in USD
• Flexibility: Fully remote position