[Hiring] Senior Social and Community Strategist @Automattic Careers

Role Description

As the Social and Community Strategist at WordPress VIP, you own how we show up and engage across social and community. You build our presence on the channels we own, and you put us in the rooms where our audience is already talking. This role is pivotal in building awareness, shaping perception, and making sure WordPress VIP has a voice in where the enterprise web is going next.

• On the channels we own: You own LinkedIn end-to-end today, and you decide where else we should show up, when, and what it takes to do it well.
• In the rooms we don’t own: You’re our person on the ground. You listen, engage, host AMAs, and bring the intel back to the marketing team.
• AI is in your daily practice: You build the agents and workflows that take the volume work off your plate so you can spend your time on judgment.

What you own

• Social strategy and execution.
• Community presence in priority forums.
• Employee advocacy.
• Listening, intel, and routing.
• Content production and creative partnership.
• Influencer and creator partnerships.
• Crisis and brand safety on social media.
• Event social.

How you’ll measure success

• On the channels we own: audience growth, engagement quality, employee advocacy program reach.
• In the rooms we don’t own: active participation and AMAs hosted, intel surfaced back to the team.
• Across the function: brand sentiment trend, amplification of campaigns.

Qualifications

• 8+ years in B2B social and community, ideally in enterprise SaaS or technology.
• Demonstrated experience owning LinkedIn at scale for a B2B brand.
• Track record of running an employee advocacy program with measurable reach.
• Active community participation across relevant surfaces (Reddit, B2B Slacks).
• Hands-on AI fluency.
• Strong measurement conviction.
• Bachelor’s degree or equivalent professional experience.
• Only considering candidates based in North America.

Requirements

• Strong B2B social experience.
• Algorithm awareness.
• Community fluency.
• AI fluency.
• Measurement conviction.
• Brand instinct.

Benefits

• Salary range: $100,000 – $140,000 USD.
• Fully-remote company with an open vacation policy.
• High-caliber candidates with potential contribution will be compensated accordingly.