[Hiring] Senior SEO Specialist @Cedar Holdings International

Role Description

We are looking for a Senior SEO Specialist to own and scale organic search performance across Cedar’s websites and brands. You will lead technical, on-page, and off-page SEO strategy, turn data into a prioritized roadmap, and adapt our search presence for AI-driven search experiences such as Google AI Overviews, ChatGPT, Perplexity, and Gemini. This is a hands-on senior role that works closely with content, web development, design, and leadership, and mentors junior SEO and content team members.

Responsibilities

• SEO Strategy & Roadmap: Develop and own the organic search strategy and quarterly SEO roadmap, aligned with business goals, lead generation, and revenue targets across all websites and brands.
• Technical SEO: Run regular technical audits covering crawlability, indexation, site architecture, internal linking, Core Web Vitals, mobile usability, structured data, canonicals, hreflang, and redirects. Work with developers to prioritize & ship fixes.
• Keyword & Competitive Research: Lead keyword research, search-intent mapping, topic clustering, and competitor gap analysis to find high-value opportunities with B2B and international audiences.
• On-Page Optimization: Optimize titles, meta descriptions, headings, content structure, internal links, and schema markup on existing and new pages. Own SEO for service and conversion landing pages.
• Content Strategy Partnership: Create SEO content briefs and editorial guidance for writers, review drafts for search intent, E-E-A-T, and on-page best practices, and plan refreshes or consolidation for pages losing traffic.
• AI Search & GEO: Monitor and improve brand visibility in Google AI Overviews and AI answer engines (ChatGPT, Perplexity, Gemini, Copilot) through entity optimization, structured data, and content worth citing.
• Link Building & Digital PR: Set the off-page strategy and link quality standards, link-building on outreach and digital PR, and monitor the health of the backlink profile, including toxic links.
• Local & International SEO: Manage multi-location and multi-region SEO, including Google Business Profiles, hreflang, and localized content where applicable.
• Analytics & Reporting: Build and maintain dashboards in GA4, Google Search Console, and Looker Studio. Report performance, insights, and next steps to stakeholders every month and quarter.
• Algorithm & Industry Monitoring: Track Google core and algorithm updates, SERP feature changes, and industry trends. Diagnose traffic drops and lead the recovery plan.
• Mentorship & Process: Document SEO procedures and checklists and set quality standards.
• CRO Collaboration: Work with design and paid media teams to improve organic conversion rates through A/B testing, UX improvements, and landing page optimization.

Objective and KPI

• Grow qualified organic traffic, search visibility, and inbound leads while keeping web presence technically healthy, compliant, and authoritative.
• Organic Traffic Growth: Month-over-month and year-over-year growth in non-branded organic sessions to priority pages, against quarterly targets agreed with the Marketing Manager.
• Rankings & Visibility: More keywords ranking in the top 3 and top 10, and a higher share of voice for target keyword clusters.
• Leads & Conversions: Organic-sourced leads, form fills, and consultation or demo requests, and the organic conversion rate.
• Technical Health: Site health score of 90%+ in audit tools, “Good” Core Web Vitals on key templates, and critical issues resolved within agreed timelines.
• Authority: Growth in referring domains from relevant, high-authority websites, and improvement in Domain Rating / Domain Authority.
• AI Search Visibility: Brand mentions and citations in Google AI Overviews and AI answer engines for priority topics.
• Reporting: Accurate monthly and quarterly performance reports, delivered on schedule with clear actions.

Qualifications

• Bachelor’s degree in Marketing, Communications, Computer Science, or a related field, or equivalent practical experience.
• 5+ years of hands-on SEO experience, including at least 2 years in a senior or lead role, preferably on B2B, financial services, or SaaS websites.
• A proven record of growing organic traffic and leads, backed by case studies or measurable results.
• Advanced proficiency with Google Search Console, GA4, Looker Studio, and Google Tag Manager.
• Expert use of SEO tools such as Ahrefs, Semrush, Screaming Frog, Sitebulb, and PageSpeed Insights / Lighthouse.
• Strong technical SEO knowledge: HTML, CSS, JavaScript rendering, XML sitemaps, robots.txt, schema markup (JSON-LD), and site migrations.
• Experience with CMS platforms such as WordPress, Webflow, or HubSpot CMS.
• Strong analytical, project management, and communication skills, with the ability to turn data into business recommendations for non-technical stakeholders.

Preferred

• Experience optimizing for AI search, including Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).
• Experience with international and multi-language SEO, including hreflang implementation.
• Familiarity with YMYL (“Your Money or Your Life”) content standards and regulated industries such as finance, collections, or healthcare.
• Google Analytics, Google Ads, or HubSpot certifications. Basic SQL, Python, or spreadsheet automation for SEO data analysis.
• Experience managing freelancers, agencies, or a small SEO and content team.