[Hiring] Senior SEO Specialist @Modern Family Law

Role Description

Modern Family Law, a fast-growing national law firm specializing in family law, is seeking a Senior SEO Specialist. Organic search is one of our largest sources of new clients, and we are continuing to invest in its growth.

Our current SEO footprint spans five states and 15 markets. In November, the firm plans to launch a new website structured around state, market, and practice-area content. Local search, technical SEO, content strategy, and AI search visibility must move forward together. Currently, these efforts often move in sequence. This role will help advance them in parallel.

You will be measured on consultations attributed to organic search, commercial search visibility in the markets where we practice, and the technical health of the website supporting both. We use Google Search Console, GA4, and HubSpot to measure performance and connect SEO initiatives to business outcomes.

What You Will Own

• Local Search Across 15 Markets: Own and manage local search performance across various cities, including Denver, Colorado Springs, Fort Collins, Oakland, San Jose, Palo Alto, Austin, San Antonio, Dallas, Seattle, Bellevue, Everett, Atlanta, Savannah, and Alpharetta.
• Technical SEO and Website Migration: Strategy, planning, and organization/documentation of technical SEO readiness for the planned November website launch and continued management of the site’s technical health.
• Answer Engine Optimization: Own and expand the firm’s visibility across AI-powered search platforms, including Google AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, and Copilot.
• Keyword and Content Strategy: Expand keyword strategy focusing on situations prospective clients search for, including divorce, custody, child support, spousal maintenance, and property division.
• Measurement and Reporting: Measure and report the impact of SEO initiatives using Google Search Console, GA4, and HubSpot.
• Cross-Functional Collaboration: Collaborate with Content, Web, and Marketing leadership to align technical SEO, content development, website changes, and organic growth priorities.

Your First 90 Days

• Days 1-30: Develop an understanding of the complete client-conversion funnel and audit local search performance across all 15 markets.
• Days 31-60: Lead technical SEO readiness for the November website launch and implement the first group of market and practice-area pages.
• Days 61-90: Collaborate with the Marketing team to advance the firm’s answer engine optimization program.

Qualifications

• Four or more years of professional SEO experience, including at least two years supporting multi-location or multi-market websites.
• Strong technical SEO expertise, including the ability to interpret crawl reports and diagnose rendering issues.
• Advanced proficiency in Google Search Console and GA4.
• Experience managing the technical SEO requirements of at least one website migration.
• Demonstrated experience connecting SEO initiatives to measurable business outcomes.

Requirements

• Experience working in the legal, healthcare, or another regulated professional-services industry (helpful, but not required).
• Hands-on experience using AI-search visibility and answer engine optimization tools (helpful, but not required).
• Experience implementing and validating structured data and schema markup (helpful, but not required).
• Spanish-language SEO (helpful, but not required).
• Experience using HubSpot to track organic leads, consultations, and conversions (helpful, but not required).

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Short Term & Long Term Disability
• Training & Development

Compensation

$110,000 - $120,000. This range is a reasonably reliable estimate of the base salary that this role is expected to receive. Actual pay will be adjusted based on experience, location, and other job-related factors permitted by law.