[Hiring] Senior SEO Specialist @Do It Right Plumbers Inc.

Role Description

This role is for the SEO who's tired of building strategies that get watered down by committee, tired of waiting three months for someone to approve a content brief, and tired of doing great work that gets buried inside a giant agency client roster.

You'll work directly with the founder. When you spot an opportunity, you can act on it. When you have a strong opinion about how something should be done, you'll be heard. The work you ship in your first 90 days will visibly move the business, and you'll be able to point to specific pages, specific links, and specific rankings and say "I did that."

If you want a role where you can put your head down, build a real content engine from scratch, and watch it compound month over month, this is it. If you want to manage other SEOs or sit in strategy meetings all day, this isn't.

What this role is

We're hiring a Senior SEO Specialist to own our content and link building strategy in-house. You'll be the SEO expert in the room, and you'll be expected to know more than the people you report to. We don't want someone we have to train. We want someone who's going to teach us things and push us to be better.

We are bringing this work in-house, which means no agency layer between you and the founder. You'll work directly with our CMO, our founder, and our Senior Web Developer to drive organic traffic, improve local rankings, and build a content engine that compounds over time.

How you work with the team

• Senior Web Developer: Your closest day-to-day collaborator. They own the technical surface (page builds, performance, schema implementation, site architecture, GTM, GA4, Search Console error resolution). You own the strategy and the content that goes on the pages they build.
• CMO: Strategic alignment, content priorities, performance review. You'll have a weekly working session with the CMO.
• Founder: Direct communication when needed. The founder is engaged with this work, not buried two layers up.

What you'll own

• Content production at scale: Researching, writing, and optimizing 4 to 6 publish-ready pieces per week, scaling to 6 to 8 once you're dialed in.
• Link building, full ownership: Outreach, guest posting, digital PR, broken link building, HARO, manufacturer dealer pages, local sponsorships, competitor link gap analysis.
• Content and on-page SEO strategy: Keyword research, topical authority building, content refreshes, content gap identification, competitor positioning.
• Internal linking strategy: You own what links to what, anchor text, topical clusters, and content interconnection.
• Schema strategy: You decide what schema types we need, what fields, and what content goes in.
• Local SEO: Location page strategy, citation management, NAP consistency, Local Pack ranking factors, and competitive positioning in our core OC markets.
• Strategic and content SEO audits: Link profile, content gaps, competitor positioning, on-page performance, topical authority.
• Search Console analysis and reporting: Strategic interpretation of GSC data: query trends, ranking diagnostics, content gap identification, page-level performance.
• Performance reporting: Reporting is core to this role, not an afterthought.

What you need to have

• 4+ years of hands-on SEO experience for B2C businesses. Home services experience is a big plus.
• Hands-on experience across the SEO reporting stack. You've used the major tools daily (GA4, Google Search Console, Ahrefs, SEMrush, BrightLocal, or equivalents).
• Proven link building experience. Real campaigns, real outreach, real results you can show us.
• Content production at volume. You've personally researched, briefed, and edited 4+ pieces of publish-ready content per week.
• Local SEO fundamentals. Google Business Profile, citation management, NAP consistency, location page strategy, Local Pack ranking factors.
• Strong written English. This is non-negotiable.
• Experience working Pacific Time Zone hours from wherever you're based.
• Reliable internet, a quiet workspace, and the ability to be on camera for team meetings.

Hours and compensation

• Full-time, 100% remote
• Monday to Friday, 7:00 AM to 5:00 PM Pacific Time
• One-hour lunch and two 10-minute breaks
• $2,000 to $3,500 USD per month, depending on experience
• Independent contractor role, paid through our global payroll partner

How to apply

We're filtering hard on this role. Generic applications will be ignored. To be considered, you must submit both:

• Your resume through this BambooHR posting
• A short video interview through our HireFlix link

Applications without a completed video will not be reviewed. Resume alone is not enough.