[Hiring] Senior SEO Product Manager @Zillow

Role Description

The Senior SEO Product Manager, StreetEasy defines and executes SEO and GEO-focused product strategies that grow organic traffic and engagement across StreetEasy's consumer experiences. This role leads cross-functional teams to design, prioritize, and optimize features that improve acquisition, onboarding, and search journeys — including in AI-generated and generative search surfaces — using data and experimentation to drive measurable impact. Self-motivation and ideation are must-haves.

You will get to:

• Own the SEO and GEO strategy and roadmap for StreetEasy, defining opportunities for organic traffic growth and aligning initiatives with business goals across key customer journey phases.
• Identify new and unique opportunities to increase Search Engine Results Page (SERP) visibility and traffic, including in AI-generated and generative search surfaces.
• Lead cross-functional teams across product, engineering, design, marketing, and analytics to deliver SEO-enhancing features, ensuring seamless integration into web and app experiences.
• Analyze traffic, search behavior, and experimentation results to identify opportunities, prioritize SEO initiatives, and continuously optimize performance.
• Partner with marketing and content stakeholders to improve site architecture, page templates, and on-page elements in support of scalable organic acquisition.
• Develop and maintain clear success metrics, reporting, and narratives that communicate SEO product impact and trade-offs to senior partners.
• Mentor product peers on SEO best practices and frameworks, sharing learnings and elevating product decision quality across teams.

Qualifications

• Bachelor's degree in Computer Science, Computer Engineering, Marketing, Business Administration, or a related field.
• 8+ years of experience in product management for consumer-facing technology products, including meaningful work on acquisition, engagement, or growth-focused features.
• Demonstrated experience with Search Engine Optimization (SEO), traffic acquisition, or upstream activities such as onboarding, profiling, or engagement strategies.
• Proven track record using data, experimentation, and user insights to shape product strategy, prioritize roadmaps, and inform trade-offs.
• Experience collaborating with engineering, design, analytics, and marketing teams to launch and optimize web or app features at scale.
• Or an equivalent combination of education and experience.

Benefits

In addition to a competitive base salary, this position is also eligible for equity awards based on factors such as experience, performance, and location. Actual amounts will vary depending on experience, performance, and location. Employees in this role will not be paid below the salary threshold for exempt employees in the state where they reside.

Company Description

At Zillow, we’re reimagining how people move—through the real estate market and through their careers. As the most-visited real estate platform in the U.S., we help customers navigate buying, selling, financing, and renting with greater ease and confidence.

• Zillow is honored to be recognized among the best workplaces in the country.
• Zillow was named one of FORTUNE 100 Best Companies to Work For® in 2025.
• Included on the PEOPLE Companies That Care® 2025 list, reflecting our commitment to creating an innovative, inclusive, and engaging culture where employees are empowered to grow.