Role Description
As a Senior SEO / GEO Manager at Propellic, you’ll serve as the key point of contact for high-value SEO clients, owning project planning, delivery, and results. You’ll design strategies that balance SEO fundamentals with GEO and AI-driven visibility, helping our clients stay competitive in a rapidly evolving search landscape.
You’ll act as both a client-facing consultant and an internal knowledge expert—someone who can simplify complex ideas, foster strong relationships, and elevate the skills of SEO Managers and new hires.
Key Responsibilities
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Strategy & Planning
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Craft dual-path strategic roadmaps that align SEO fundamentals with GEO deliverables and AI visibility KPIs.
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Design creative solutions that meet client business objectives within scope and budget.
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Research, test, and integrate emerging AI search features (AI Overviews, Generative Search, Google AI Mode, Bing Copilot).
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Deliver quarterly strategy decks tied directly to client business goals and North Star metrics.
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Delivery & Execution
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Manage end-to-end SEO deliverables across technical, content, and link-building initiatives.
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Execute GEO-specific deliverables: AI readiness audits, entity presence analysis, Preferred Source monitoring, and content passage refreshes.
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Ensure 95%+ on-time delivery and client acceptance of all deliverables.
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Produce at least one client case study every six months, highlighting measurable SEO and AI-driven results.
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Consulting & Client Relationships
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Act as the primary point of contact and project manager for assigned accounts.
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Listen to client goals, align them with deliverables, and proactively pitch new opportunities.
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Simplify SEO and GEO concepts for client stakeholders, ensuring they understand the value.
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Support sales with audits, recommendations, and scope expansions.
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Incorporate GEO/AI insights into every quarterly business review (QBR).
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Communication & Project Management
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Lead client meetings with agendas, recaps, and proactive updates.
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Coordinate timelines with Link Building, Paid Media, and other departments.
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Respond to all client messages within 24 business hours.
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Share relevant SEO, AI, and travel industry updates regularly.
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Team Development & Education
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Train and mentor SEO Managers and New Hires on SEO, GEO, and AI best practices.
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Lead internal workshops on AI tools, embedding workflows, and evolving SEO deliverables.
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Contribute to the SEO team’s knowledge base and run at least two GEO/AI training sessions annually.
Qualifications
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5+ years of SEO experience, with strong technical and strategic expertise.
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3+ years of agency experience managing multiple simultaneous accounts.
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Experience with clients in the Travel industry.
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Proven success managing enterprise-level or high-budget accounts.
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Experience leading client communication and strategy discussions.
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Deep understanding of organic search fundamentals: technical SEO, content strategy, and link building, as they relate to Organic and AI performance.
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Curiosity and comfort with emerging AI search trends — eager to test, learn, and teach.
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Strong project management skills and attention to detail.
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A proactive mindset with the ability to educate and influence clients and team members.
Benefits
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Remote-first flexibility with a high-performing global team.
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Medical, dental, and vision plans + 5% 401(k) match (US employees).
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Generous PTO, company holidays, and an annual week-long destination company retreat.
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Annual budget for professional development and industry conferences.
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A culture that values experimentation, autonomy, and radical candor.
Work Requirements
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Reliable high-speed internet and comfort with virtual collaboration tools.
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Availability for core work hours around 9a-5p U.S. Central Time.
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Reasonable accommodations provided for qualified individuals with disabilities.
Commitment to Diversity
Propellic celebrates diverse perspectives and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.
Application Process
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Initial screening interview
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Technical interview
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Career history & skill interview
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Reference interviews