[Hiring] Senior SEO Director @AllCampus PB

Role Description

The Senior SEO Director is a dedicated search evangelist who owns organic search as a measured growth channel for AllCampus and its university partners. This is a strategic leadership role responsible for setting the direction for how AllCampus earns, protects, and grows organic visibility across corporate and partner websites, and for ensuring the team's capability and systems are in place to execute that strategy across the portfolio.

Search behavior is changing. Discovery increasingly happens in partnership with AI-driven systems like Google AI Overviews and answer engines, and a growing share of searches do not result in a traditional click. The Senior SEO Director is expected to lead through and beyond that shift, positioning partner content as a trusted source AI systems can surface and cite, while ensuring the channel continues to drive qualified lead generation and enrollment-supporting outcomes.

This individual must pair deep SEO expertise with strong business judgment, analytical experience, and clear communication. They should be able to translate complex SEO and AI search trends into practical business recommendations, defend prioritization decisions to leadership, and coach SEO specialists through both strategic and technical work. Candidates must have a passion for leading and nurturing a team of SEO subject matter experts, and an established record of strong feedback from clients, peers, and direct reports.

This position will report to the Associate Vice President of Digital Marketing. The ideal candidate must have extensive knowledge and experience using SEO for lead generation, and proven experience owning and delivering on measurable individual, channel, and organizational goals.

Qualifications

• Minimum of 10 years of SEO experience.
• At least 4 years in a related managerial role.
• 4-year degree from an accredited institution (preferred focus in IT, design, marketing, statistics, or math).
• Experience managing team financial planning, staffing plans, hiring plans, and resource mapping (ideal but not required).
• Expert-level understanding of search engine functionality and best-practice SEO strategy.
• Familiarity with AEO, AIO, and LLM citation optimization principles.

Requirements

• Proficiency with relevant tools and analytics applications, including Google Analytics, Google Search Console, Moz, Ahrefs, Semrush, and similar SEO platforms.
• Strong working knowledge of structured data and schema markup.
• Demonstrated ability to use tools to scale SEO research, auditing, analysis, content support, and reporting across a multi-client portfolio.
• Exceptional written and verbal communication skills.
• Experience implementing successful technical and content-focused SEO strategies for lead generation.
• Advanced skills in Excel, PowerPoint, and Word, or Google Workspace equivalents.

Benefits

• Salary range: $140,000 - $155,000.
• Commitment to creating a culture that is inclusive of diverse backgrounds.
• Access to benefits detailed in the online benefits brochure.