[Hiring] Senior SEO & Digital Marketing Specialist @D2B

Role Description

We are seeking a highly experienced Senior SEO & Digital Marketing Specialist to take complete ownership of our digital marketing function across two established brands within the residential construction industry. This is not a junior execution role. We're looking for someone who can confidently step into the business, identify opportunities, solve existing marketing challenges, and proactively drive measurable growth.

Our business is transitioning away from an external marketing agency after identifying significant gaps in performance. You'll become our dedicated in-house marketing specialist, responsible for:

• Improving search visibility
• Generating quality leads
• Optimising paid advertising
• Strengthening our online authority
• Helping shape the future direction of our marketing strategy

If you're someone who enjoys taking ownership, making strategic decisions, and delivering real business outcomes—not simply completing tasks—this role is for you.

Qualifications

• 5+ years' experience in senior digital marketing
• Advanced SEO knowledge, including technical SEO
• Strong Google Ads experience
• Strong Meta Ads experience
• WordPress administration and optimisation
• Experience with SEMrush (or equivalent SEO platforms)
• Link-building and digital authority development
• Landing page optimisation and conversion rate optimisation (CRO)
• Strong analytical and reporting skills
• Excellent written and spoken English
• Ability to work independently with minimal supervision
• Proven experience developing marketing strategy—not simply executing tasks

Requirements

• Australian market experience
• Experience marketing within residential construction, home building or trades
• Familiarity with AI search optimisation and emerging search technologies
• Graphic design capability using Canva or Adobe Creative Suite
• Experience with Google Analytics 4, Google Search Console and Tag Manager

Benefits

• Opportunity to become a key member of a growing Australian construction business
• Influence business growth with your ideas, expertise and strategic thinking
• Ownership of the marketing function
• Work closely with the founders
• Autonomy to implement meaningful improvements across every aspect of digital marketing

Success in this role

Within your first few months, you will:

• Resolve priority technical SEO issues impacting search performance
• Improve website health and search visibility
• Optimise Google Ads and Meta campaigns for stronger ROI
• Build high-quality backlinks and increase domain authority
• Improve visibility across AI-powered search platforms
• Deliver actionable monthly marketing insights
• Become the trusted marketing advisor for the leadership team
• Drive measurable improvements in lead generation and overall marketing performance