[Hiring] Senior SEO Analyst @Infowaysolutions

Role Description

This position calls for an experienced and talented SEO professional who will support the development, execution, and ongoing optimization of the SEO strategy for multiple Mayo Clinic domains, subdomains, and mobile apps.

• Develop and prioritize implementation of SEO recommendations for designated Mayo Clinic domains and subdomains.
• Collaborate with IT (Mayo and vendor) teams in support of SEO initiatives.
• Drive early integration of SEO requirements into the web development process.
• Monitor Google Webmaster and other SEO tools to identify and investigate existing or emerging issues that may negatively impact SEO.
• Develop performance dashboards and analytics metrics and KPIs; deliver project analysis, monthly recaps, and other routine reports.
• Work with 3rd party consultants/vendors, leveraging various internal and external analytics tools to measure and report upon performance.
• Troubleshoot and identify technical or quality-related issues affecting overall organic traffic and rankings.
• Set goals and develop plans to execute against goals.
• Stay on top of Google algorithm changes and evolving best practices to support SEO health.
• Support backlinking and other strategic programs as requested by SEO Manager.
• Produce detailed functional requirements documents for onsite search enhancements.
• Work closely with IT and other operational resource colleagues to ensure timely implementation, testing, and release to production.
• Monitor and measure results.
• Collaborate with Digital Analytics and SEO colleagues, Creative Media (UX), Web Operations, IT, PMO, Ontology, and other groups to establish and implement taxonomy, data standards, guidelines, and best practices to optimize search relevance.

Qualifications

• Minimum of 2 years managing SEO at the enterprise level.
• SQL and big data mining experience.
• SEO technical experience.
• SEO certification is a plus.

Requirements

• Minimum BS/BA in Computer Science, Marketing, or other degree.
• 3 years of agency experience or managing enterprise SEO campaigns.
• 3 years of SEM and SEO experience developing and implementing SEO strategies, conducting technical audits, and SEO problem solving.
• 3 years of experience leading projects in a complex environment.
• 3 years of experience in SEO content development/management within a digital setting.
• 3 years of experience with Digital Analytics and/or quantitative analysis skills.
• 3 years of experience conducting keyword research.
• 3 years of experience in link acquisition, content promotion, and outreach.
• 3 years of SEO technical experience including site performance optimization, structured data, and A/B testing.
• Strong understanding of SEM, Social Media, and eCommerce.
• Expert in utilizing SEO tools such as SEMRush, Ahrefs, Conductor, Google AdWords, Screaming Frog, or other SEO tools.
• Advanced experience with Google Analytics 360, Google Search Console.
• Experience working with CMS environments such as Sitecore and WordPress.
• Knowledge of HTML/CSS and website administration.
• High level proficiency with Microsoft Office applications such as Excel, PowerPoint, Word, Access.
• Ability to initiate and drive projects, with tenacity to deliver results in a complex environment and manage work across multiple projects.
• Ability to translate business requirements into technical plans and reporting solutions to analyze data, interpret results, and recommend solutions.
• Keen problem-solving abilities.
• Strong attention to detail, excellent organizational skills, ability to work independently, and manage multiple projects/responsibilities.
• Must be self-motivated.

Benefits

• Remote work opportunity.
• Competitive salary.
• Health benefits.
• Professional development opportunities.