[Hiring] Senior SEM Strategist @ATTN Agency

Role Description

We’re seeking a Google Ads expert to take ownership of a portfolio of 5–8 high-growth e-commerce clients. This is a hands-on role, focused on execution, optimization, and data-backed performance improvements.

You’ll be managing campaigns across Search, Shopping, PMax, YouTube, and Demand Gen — and expected to contribute insights, not just follow instructions.

What You’ll Be Doing (Responsibilities)

• Campaign Execution (60%)
  • Build, manage & optimize Google Ads campaigns (Search, Shopping, PMax, YouTube, Demand Gen)
  • Monitor pacing, budgets, and performance metrics
  • Launch builds independently based on strategic direction
• Testing & Channel Expansion (20%)
  • Execute creative testing strategies provided by leadership
  • Recommend audience, funnel, and landing page experiments
  • Explore new platforms (Reddit Ads, Amazon DSP, CTV — nice to have)
• Optimization & Reporting (20%)
  • Analyze ROAS, CAC, and incrementality with GA and Ads Manager
  • Identify performance trends and optimization opportunities
  • Support Director with key insights and performance updates
• Client Collaboration
  • Join monthly and/or bi-weekly client calls (not the main POC)
  • Keep internal teams updated with performance summaries

Qualifications

• ✔ 5+ years experience in Google Ads (Search, Shopping, PMax, YouTube, Demand Gen)
• ✔ 5+ years overall in digital marketing, ideally e-commerce focused
• ✔ Proven ability to scale campaigns profitably (ROAS or CAC targets)
• ✔ Experience managing $20K–$200K+ in monthly ad spend
• ✔ Proficient in Google Merchant Center, Google Analytics, and Excel/Sheets
• ✔ Deep understanding of DTC funnels and attribution

• ➕ Shopify familiarity
• ➕ Looker Studio / Tag Manager
• ➕ Attribution tools (Triple Whale, Northbeam, etc.)
• ➕ Experience with Reddit Ads, CTV, or Amazon DSP
• ➕ ClickUp / Slack collaboration tools

Benefits

• 💵 Competitive base salary (based on fit)
• 🎯 Performance-based incentives
• 🌴 Flexible PTO
• 🏡 Remote-first culture
• 🤝 Tight-knit, collaborative team