[Hiring] Senior SEM Specialist @vSplash Techlabs

Role Description

We are looking for a paid media specialist to own Google Ads and Meta Ads campaigns across two markets. This is an individual contributor role — you build, run, and optimize campaigns yourself. The focus is lead generation:

• Qualified enquiries from small business owners in India and the US, with separate strategies, budgets, and targets for each market.

Responsibilities

• Campaign management
  • Build and manage Google Ads campaigns across Search, Performance Max, and Demand Gen.
  • Run Meta campaigns across Facebook and Instagram — lead gen, retargeting, and traffic.
  • Maintain separate campaign structures, keyword strategies, and bidding logic for India and the US.
  • Create and optimize ad copy for India and U.S. audiences.
  • Own budget allocation across platforms and markets, shifting spend based on performance data.
• Lead quality
  • Work with the sales team to define qualified leads and optimize campaigns toward that definition.
  • Review lead quality feedback regularly and adjust targeting, messaging, and offers accordingly.
  • Identify which segments, keywords, and creatives produce leads that convert and prioritize those signals.
• Tracking and attribution
  • Own conversion tracking across Google Ads, Meta Ads, GA4, and Google Tag Manager.
  • Implement offline conversion imports so platforms optimize on actual sales, not just form submissions.
  • Identify and resolve tracking gaps proactively.
• Testing and reporting
  • Use automation and AI-assisted workflows to improve reporting, analysis, testing, and optimization efficiency.
  • Run structured tests on copy, creative, audiences, landing pages, and bid strategies — document findings and actions taken.
  • Manage negative keyword lists and audience exclusions to control wasted spend.
  • Produce weekly and monthly reports on spend, leads, and cost-per-lead by market and platform.
• Collaboration
  • Work with SEO, content, website, and sales teams on integrated acquisition efforts.
  • Recommend landing page and conversion improvements based on campaign data.

Qualifications

• 5+ years of hands-on experience managing Google Ads and Meta Ads for lead generation, preferably for digital services, SaaS, agencies, or local businesses.
• Hands-on experience with campaigns in both India and the US.
• Proficient in conversion tracking: Google Tag Manager, GA4, Google Ads conversion actions, Meta Pixel, and Meta CAPI.
• Ability to write effective ad copy for India and U.S. audiences.
• Comfortable with CPL analysis and independent spend decisions.

Requirements

• Good to have
  • Familiarity with SEO, Local SEO, AEO, GEO, or Google Business Profile.
  • Landing page optimization or CRO background.
  • Zapier, Make, or Apps Script for workflow automation.
  • CRM familiarity.
  • Google Ads certification.

Tools

• Must have
  • Google Ads Manager
  • Meta Ads Manager
  • Google Tag Manager
  • GA4
  • Meta Pixel + CAPI
• Good to have
  • Optmyzr
  • Zapier / Make
  • Google Sheets + Apps Script
  • Supermetrics / Porter Metrics
  • Microsoft Clarity
  • Looker Studio

Benefits

• Full campaign ownership across two markets from day one.
• Direct visibility into sales outcomes — not just pipeline metrics.
• Exposure to India and US market dynamics within a single specialist role.
• Work at the intersection of paid search, local SEO, and AI-driven discovery.
• Growth path into broader performance marketing and digital acquisition roles within vSplash.

How to Apply

Apply here. Please answer all questions.

Revisible.com · A vSplash Company · Hyderabad, India