[Hiring] Senior Search Engine Marketing Specialist @World Travel Holdings Inc

Role Description

This role involves managing complex Search Engine Marketing (SEM) programs.

• Manage complex SEM campaigns across Google Ads, Bing Ads, Search Ads 360 and other relevant platforms.
• Analyze program performance data to provide actionable insights, improve ROI, and inform strategic decisions.
• Proactively remain informed on industry innovations, particularly AI applications in search, to continually enhance strategies and processes.
• Collaborate with cross-functional teams, including eCommerce, brand managers, design and merchandising, to execute an integrated marketing approach.
• Leverage AI-driven tools and automation to improve targeting, bidding, messaging and overall program efficiency.
• Prepare detailed reports and presentations for leadership, translating complex data into clear, actionable recommendations that align with business goals.

Qualifications

• 5–7 years of experience managing significant SEM programs ($MM) with proven success in managing programs toward established performance goals.
• Strong proficiency in Google Ads, Microsoft Ads, Search Ads 360 and analytics platforms and other SEM platforms.
• Passion for data analytics and fluent at leveraging analytics tools (Google Analytics, Tableau, Excel, or similar).
• Comfortable adopting and testing emerging technologies, particularly AI-driven marketing solutions.
• Strong problem-solving skills with a results-oriented mindset.
• Excellent communication skills, with the ability to convey technical insights to non-technical stakeholders.
• Demonstrated experience with other paid channels optimized toward program goals (e.g., social media, display, programmatic).

Benefits

• 100% remote role with flexible work arrangements.
• Collaborative, fast-paced, and forward-thinking marketing team.
• Opportunities to innovate and shape the future of our paid media strategy.
• Working in the exciting and fast-growing cruise industry.

Company Description

World Travel Holdings is the nation’s largest cruise agency and award-winning leisure travel company with a portfolio of more than 40 diverse brands.

• Owns some of the largest brands distributing cruises, villas, resort vacations, car rentals, resort day passes, and luxury travel services.
• Has a vast portfolio of private-label partnerships with top leisure travel providers, including almost every U.S. airline, leading hotel brands, and prominent corporations.
• Operates a top-rated travel agency franchise and the country's original host agency.
• Consistently recognized as an industry leader in work-at-home employment.
• Global presence includes operating multiple cruise brands in the United Kingdom.
• Offices located in Wakefield, Mass.; Fort Lauderdale, Fla., and Chorley, England.