[Hiring] Senior Product Marketing Manager @Lumin Digital

Role Description

The Senior Product Marketing Manager, Go-to-Market owns the end-to-end go-to-market strategy and execution for assigned platform areas, from product conception through market adoption. This role leads cross-functional GTM planning and launch execution, orchestrates positioning strategy with Product Marketing Managers and supporting teams, and drives measurable revenue impact. The Senior PMM – GTM is the quarterback of the GTM process—ensuring strategic direction aligned to commercial outcomes, and holding accountability for launch success and revenue contribution.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field required; or equivalent combination of education and experience
• MBA or equivalent experience preferred
• 6–9 years of product marketing experience in B2B SaaS required, with at least 2 years in a senior or lead PMM capacity
• Fintech, financial services, or banking technology experience strongly preferred
• Demonstrated expertise developing and executing go-to-market strategies for complex, multi-stakeholder software solutions
• Track record building high-quality sales enablement programs that measurably improve sales productivity and win rates
• Proven ability to lead cross-functional teams and drive organizational alignment on GTM strategy

Requirements

• Expert-level command of product marketing disciplines: positioning, messaging, competitive strategy, persona development, and launch execution
• Strong ability to drive cross-functional alignment across Product, Sales, and Marketing in a fast-growth environment
• Exceptional communication skills—equally adept at executive-level storytelling and detailed content creation
• Proficiency with project management and content tools (Asana, Notion, Google Workspace, etc.)
• Data-driven approach with experience using analytics to measure and optimize GTM program performance
• Deep understanding of financial institution buyer dynamics, including credit union and community bank decision-making processes
• Proficiency with Asana and project management tools for orchestrating complex cross-functional initiatives

Benefits

• Medical, dental, and vision insurance
• 401(k) with company match
• Flexible PTO plus 12 paid holidays
• Paid sick leave
• Paid parental and family leave
• Lifestyle spending account
• Tuition reimbursement
• Cell phone stipend

Company Description

Lumin Digital is a trailblazer in digital banking solutions, driven by a unique approach to technology, service, and people. We empower credit unions and banks by creating cutting-edge digital experiences that continuously serve, engage, and grow their membership base — and as a 100% cloud-native company, we're purpose-built to unlock the full advantages of the cloud for financial institutions and their users.

At Lumin, we thrive on curiosity and innovation. Our culture is built on trust in our expertise and decisions, respect for diverse perspectives and talents, and boldness in pursuing new ideas. These values shape a workplace where collaboration thrives, ideas flourish, and new possibilities are discovered every day. We encourage our team to explore, experiment, and challenge the status quo — because continuous improvement isn't just a goal, it's how we operate.