[Hiring] Senior Product Marketing Manager @StackAdapt

Role Description

We are looking for a Senior Product Marketing Manager to lead our Marketing Orchestration go-to-market initiatives. In this pivotal role, you will bridge the gap between complex marketing automation and programmatic advertising by redefining the positioning of StackAdapt’s marketing orchestration suite (comprising our data hub, workflow orchestration, direct mail, email, and analytics). You will drive internal and external adoption by translating retention-focused martech concepts into data-driven narratives for an adtech and media buyer audience.

StackAdapt is a remote-first company; we are open to candidates located anywhere in Canada or the United States for this position and encourage those from all backgrounds to apply. This role reports into the Director of Product Marketing.

What You'll Be Doing:

• Strategic GTM & Positioning Pivot: Develop and execute the global GTM strategy for the marketing orchestration suite. Reposition the narrative away from traditional, email-specific retention use cases toward high-impact, programmatic, ad-based execution.
• Cross-Functional Matrix Leadership: Act as the strategic PMM partner to Product Managers. Synthesize disparate product roadmaps into a single, cohesive, multi-channel marketing orchestration story.
• High-Impact Sales Enablement: Collaborate closely with the account management team to bridge technical product knowledge gaps. Author actionable sales plays, client-facing pitch decks, and objection-handling guides that empower commercial teams to confidently cross-sell the orchestration suite to existing clients.
• Market & Competitive Intelligence: Track, analyze, and counter top-tier marketing automation and cross-channel engagement platforms (e.g., HubSpot, Braze, Iterable, Bloomreach). Deliver continuous competitive intelligence to maintain StackAdapt’s unique advantage in the DSP market.
• Customer & Technical Insights: Gather rigorous feedback from media buyers and internal commercial teams to identify user friction points. Translate these insights into business requirements for the product management teams.
• Workflow Optimization: Embrace an AI-forward culture by proactively using generative AI tools (such as ChatGPT, Claude) to optimize daily workflows, accelerate asset creation, and scale global enablement collateral.
• Metrics & Product ROI: Establish, monitor, and report on product adoption KPIs, feature usage, and commercial win-rates, continuously iterating on positioning strategies to maximize product revenue.

Qualifications

• 6–8+ Years of Dedicated Product Marketing Experience: A proven track record in platform product marketing, specifically focused within the Martech or marketing automation ecosystem.
• Direct Industry Competitor Background: Deep domain expertise gained from working directly at a tier-1 marketing automation, CDP, or cross-channel engagement platform (e.g., HubSpot, Braze, Iterable, Bloomreach, Omnisend, ActiveCampaign, Attentive).
• Advanced Positioning Capabilities: Demonstrated capability to translate complex technical data structures (data pipelines, workflow triggers, audience segmentation) into business value (ROAS, programmatic acquisition, multi-channel reach).
• Multi-Channel Product Exposure: Hands-on experience bringing multi-channel marketing tools to market, with deep knowledge of email infrastructure, customer data hubs, workflow builders, and analytics. Experience with direct mail automation is highly preferred.
• Commercial Enablement Architecture: Proven portfolio of creating structured sales plays, commercial discovery frameworks, and competitive battlecards rather than just high-level marketing content.
• Adtech Learning Agility: A solid baseline understanding of the programmatic ad tech space (DSPs, media buying) or a demonstrable ability to quickly absorb complex advertising concepts.

Nice-to-Haves

• Direct professional experience working within a Demand Side Platform (DSP) or programmatic advertising agency environment.
• Previous experience with the StackAdapt platform.
• Experience launching or scaling automated direct mail integrations within a broader digital workflow environment.
• Advanced proficiency in integrating generative AI tools into research and content development processes.

Benefits

• Highly competitive salary
• Retirement/401K/Pension Savings globally
• Competitive Paid time off packages including birthday's off!
• Access to a comprehensive mental health care program
• Health benefits from day one of employment
• Work from home reimbursements
• Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto
• Robust training and onboarding program
• Coverage and support of personal development initiatives (conferences, courses, books etc)
• Access to StackAdapt programmatic courses and certifications to support continuous learning
• An awesome parental leave program
• A friendly, welcoming, and supportive culture
• Our social and team events!