[Hiring] Senior Product Marketing Manager @Infatica.io

Role Description

Infatica is seeking a strategic leader to take ownership of the entire marketing chain as the company transitions from an "IP provider" to a "data provider." This role will focus on the following key areas:

• Positioning & Strategy (35% of time, ongoing):
  • Data-provider repositioning — the core narrative work, executed across surfaces
  • Competitive intelligence — real, ongoing analysis of Oxylabs, Bright Data, Decodo, ScraperAPI, Apify, others
  • Customer voice — interviews, segmentation, win/loss patterns
  • Discovery partnership with CPO — testing the 10-product backlog against market
• Website Ownership (30% of time, ongoing — heavier in first 90 days during rebuild):
  • Site strategy: information architecture, page roadmap, what each page argues
  • Copy direction (Denis writes, this role briefs, CMO guides and approves)
  • Conversion design intuition (works with Nastya on layout)
  • Site rebuild leadership: scoping with CMO + CPO, executing the phased migration off legacy WordPress
  • Ongoing optimization: hypothesis testing, A/B where applicable, conversion outcomes
  • Owns the answer to "is the site working?" with data
• Launches (20% of time, episodic but high-stakes):
  • New product launches end-to-end: positioning, naming, pricing input, GTM plan, sales enablement, post-launch tracking
  • First launch hands off from CMO within ~30 days of starting
• Sales Enablement (15% of time, ongoing):
  • Battle cards against named competitors
  • Objection handling library
  • Pitch deck system
  • Co-sell content for partnerships

What this person does NOT own:

• Email lifecycle, paid ads, HubSpot admin, however needs to know the tools to build funnels and track progress — CMO + Yana + future demand gen hire
• SMM, LinkedIn organic, brand channels — Events Manager growing into this
• Design execution — Nastya owns; this role briefs
• Content production — Denis owns; this role briefs
• SEO production — SEO contractor + Denis; this role provides strategic input on site IA implications
• Marketing analytics infrastructure — Yana now, eventually analyst hire

Qualifications

• 6+ years B2B SaaS product marketing, with 3+ years senior IC
• Has owned a B2B website strategically — IA, page roadmap, conversion outcomes — at a previous role.
• Has driven a positioning or repositioning project end-to-end with measurable business outcome
• Has built sales enablement from zero or near-zero
• Technical product depth — has marketed to technical buyers (devs, engineers, data/infra)
• Comfortable in low-process environments — has worked at companies under 100 people, doesn't need scaffolding
• AI-native or at least is comfortable with AI tools in daily workflow
• Business mindset, understanding business outcomes

Requirements

• Background in proxy, scraping, data infrastructure, dev tools, API products
• Has worked with WordPress sites (not as designer/dev, but as strategic owner)
• Category creation or category renaming experience
• Has run conversion experiments before (doesn't need to be data scientist, but knows how to think about it)
• Reseller/partnership-heavy company experience
• High ownership and autonomy — lead campaigns end-to-end with clear visibility of your impact on pipeline and growth.

Benefits

• Fully remote & flexible work — work from anywhere with hours that support productivity, not time tracking.
• Direct influence on product and go-to-market — shape messaging, positioning, and acquisition strategy across funnels.
• Hands-on execution culture — no layers, no slow loops; you get to build, test, optimize, and scale campaigns yourself.
• Data-driven, experimentation-first environment — fast testing cycles, A/B experimentation, and decisions rooted in insights.
• Collaboration with a global team — work with Product, Growth, Design, and Sales across a distributed international organization.