[Hiring] Senior Product Marketing Manager @Parallels Inc

Role Description

We’re looking for an experienced Senior Product Marketing Manager to help us change the way the world works, with Parallels: anytime, anywhere, any-device productivity.

As a Senior Product Marketing Manager, you will work with the Parallels Desktop product under the Parallels brand. Key areas of focus will include:

• Elaborating use-cases
• Strengthening our story
• Simplifying our value proposition
• Enhancing Parallels Desktop growth through collaboration with online and channel teams

Your team is global and working across multiple time zones, so a high degree of comfort with remote work and asynchronous collaboration is critical. Understanding the virtualization space and the enterprise developer ecosystem will be a plus.

As a Senior Product Marketing Manager, you will:

• Be the voice of the customer and partner.
• End-User Audience Strategy: Own the product marketing lifecycle for Prosumers (developers, power users, gamers, lines of business).
• Define personas, identify pain points, and craft the narrative that drives adoption in these audiences partnering with Product Management.
• Partner Audience Strategy: Own the product marketing lifecycle for all RTM to include online stores (Parallels and 3rd party), Distribution, Resellers, retail, and strategic partnerships.
• Define personas, identify areas of opportunity to leverage partners for scale, and craft the narrative that drives growth in these RTM partnering with online sales and marketing and Channel Sales.
• Translate roadmap and feature capabilities provided by Product management into meaningful messaging for customers, partners & sales.
• Content for SEO & GEO: Develop content strategies optimized for both traditional Search Engine Optimization (SEO) and emerging Generative Engine Optimization (GEO).
• Ensure Parallels is the top recommendation in AI-driven discovery engines.
• Sales & Partner Enablement: Build the "playbooks for success." Create sales tools, battle cards, and presentations that enable our Sales team and Partners to effectively position Parallels Desktop across all audiences.
• AI-Driven Efficiency: Leverage modern AI tools to accelerate marketing workflows, from content drafting and image generation to data analysis and persona research.
• Coordinate cross-functional teams (Product, Sales, Marketing, Customer Success) to ensure successful rollouts.
• Manage new product launches releases from a sales & marketing perspective.

Qualifications

• Strong analytical skills and use data to drive insights.
• Ability to communicate effectively across both technical and non-technical audiences; able to simplify and structure complex technical messages.
• Hands-on experience in content creation (blogs, slide decks, …) combined with strong story-telling skills.
• 5 years or more experience in Product Marketing, Product Management, or equivalent to IT solutions.
• 8-10 years of experience in the IT industry.
• Hands-on technology skills are a must (i.e., you can install and use Parallels Desktop, you understand the technical foundations of the technology).
• Strong project management skills and ability to manage multiple projects at the same time.
• Hands-on experience with AI tools for marketing.

Benefits

• Fully remote workspace.
• No pressure to work in an office whatsoever.
• Flexible hours.
• Supportive and energetic team environment.

Company Description

Parallels is a top VDI/EUC product helping businesses since 1999. Whether it’s desktop or cloud, on-prem or hybrid, Parallels has a solution to help your company optimize the speed and security of your work environment at an affordable price.