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Senior Product Marketing Manager
@Estendio
[Hiring] Senior Product Marketing Manager @Estendio
Apr 14, 2025 - Estendio is hiring a remote Senior Product Marketing Manager. đź’¸ Salary: unspecified. đź“ŤLocation: UK.
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.
Role Description
We’re looking for a curious, proactive, and impact-driven Product Marketing Manager to lead our commercial discovery and go-to-market strategy in new verticals—starting with US Higher Education.
- This role sits at the intersection of commercial, product, and buyer insight.
- You’ll lead early-stage discovery and validation work, turning complex customer needs into compelling value propositions, scalable go-to-market strategies, and differentiated positioning.
- You’ll play a pivotal role in the success of Tailo’s expansion—ensuring we deeply understand customer pain points, find routes to budget, and articulate how Tailo delivers tangible outcomes for learners and institutions alike.
- You’ll report into the Director of Product, working closely with our CEO, CMO Product, GTM, and Design teams.
- This is a rare opportunity to shape both the narrative and strategy of a high-impact accessibility product from the ground up.
Key Responsibilities
-
Market Discovery & Customer Insight
- Conduct deep qualitative and quantitative research with buyers, stakeholders, and users to map needs, pain points, KPIs, and budget pathways.
- Validate and refine Tailo’s value proposition in new verticals—starting with US higher education.
- Uncover and define clear routes to budget, from department-level to institutional procurement.
- Analyse the competitive landscape and buyer decision-making processes.
-
Value Proposition & Positioning
- Shape differentiated product positioning based on real-world insight and competitive gaps.
- Work with the product and GTM teams to translate customer needs into effective messaging and product strategies.
- Define buyer personas, JTBDs, and compelling narrative frameworks to support Tailo’s go-to-market strategy.
-
Go-To-Market Enablement
- Develop the GTM strategy - including positioning, pricing, assumptions and sales approach based on buyer discovery and pilot learnings.
- Collaborate with GTM to develop campaigns, sales collateral, landing pages, and onboarding flows to be handed over to the sales team.
- Help define early success metrics and measure pilot outcomes.
- Be the voice of the customer during go-to-market and roadmap prioritisation.
Qualifications
- 4+ years of experience in Product Marketing, Product Strategy, or Product Management (ideally in B2B SaaS, EdTech, or accessibility).
- Proven track record of customer discovery and turning insight into strategy.
- Experience shaping value propositions, positioning, and go-to-market plans.
- Strong collaboration skills across product, design, marketing, and leadership teams.
- Comfortable leading interviews, workshops, and discovery calls with external stakeholders.
- Exceptional written and verbal communication.
Bonus
- Experience in US Higher Education or K-12.
- Understanding of the assistive tech, accessibility, or inclusion space.
- Experience in GTM pricing, packaging, or launching new products.
Benefits
- 🌴 33 days holiday (including public holidays)
- đź•“ 9-day fortnight
- 🏡 Remote-first with team meet-ups
- 🌱 Personal development budget
- 💡 Work on something that matters – building inclusive tech for every mind
Location
Remote (Based in the UK)
Please Note: You must be based in the UK and have the right to work in the UK.
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| đź“Ť | Be aware of the location restriction for this remote position: UK |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
đź’¸
unspecified
|
Remote
Location
UK
|
|
Job Type
full-time
|
Posted
Apr 14, 2025
|
️
| đź“Ť | Be aware of the location restriction for this remote position: UK |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
