Back to Remote jobs >
Marketing
Senior Product Marketing Manager
@BetterHelp
[Hiring] Senior Product Marketing Manager @BetterHelp
Apr 12, 2025 - BetterHelp is hiring a remote Senior Product Marketing Manager. đź’¸ Salary: $145,000 - $190,000 annually. đź“ŤLocation: USA.
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.
Role Description
As a Senior Product Marketing Manager focused on Health Plans, you won’t just be marketing a product—you’ll be shaping how the mental health needs of millions are met through innovative partnerships with the largest insurers in the country. This is a rare opportunity to build something meaningful at the intersection of behavioral health, payer innovation, and consumer experience.
- Own the go-to-market strategy for our health plan offerings, from positioning and messaging to sales enablement and launch planning.
- Translate complex mental health solutions into clear, compelling value propositions tailored to payers and their member populations.
- Develop content and collateral—including pitch decks, one-pagers, FAQs, case studies, and product overviews—to support sales and partner success teams.
- Partner with Product and Growth teams to bring the voice of the payer into roadmap and feature development.
- Conduct market research and gather competitive intelligence to inform messaging, segmentation, and positioning strategy.
- Collaborate with Sales to refine buyer personas, objection handling, and training content that drives deal velocity and partner satisfaction.
- Lead storytelling efforts that showcase outcomes and ROI for health plan partners and their members.
- Track engagement metrics and performance data to continuously optimize messaging and materials.
Qualifications
- 5–7+ years of experience in product marketing, ideally within digital health, payer/health plan ecosystems, or B2B2C healthcare solutions.
- Proven ability to lead go-to-market initiatives for complex solutions with multiple stakeholders (e.g., payers, employers, or providers).
- Strong understanding of payer dynamics (e.g., Medicare, Medicaid, commercial insurance) and how to speak their language.
- Excellent communication skills—you can distill nuance into narrative and adapt messaging by audience.
- Experience collaborating cross-functionally with product, sales, and customer success teams.
- Analytical mindset and ability to turn data into strategic insights.
- Self-starter who thrives in fast-paced, high-growth environments.
Requirements
- Experience with mental health, digital therapeutics, or virtual care models (bonus).
- Familiarity with HIPAA, CMS, or other payer compliance frameworks (bonus).
- Experience building or scaling partner-facing marketing at a health tech company (bonus).
Benefits
- The chance to build something that changes lives – and that people love.
- Free BetterHelp accounts for all team members.
- An awesome community of co-workers.
- This is a remote contract position with an annual salary of $145,000 - $190,000.
Similar Remote Jobs
More jobs at BetterHelp
-
Software Development $130,000 - $185,000 plus bonus USAApr 11, 2025
-
Data Analysis $100,000 - $165,000 plus performance bonus USAApr 11, 2025
-
Marketing $275,000 - $325,000 plus performance bonus USAApr 10, 2025
More Marketing jobs
-
Marketing $120,000 - $130,000 per year USAApr 24, 2025
More jobs in USA
-
All others $45,000 to $52,000 USAApr 24, 2025
-
All others $25 per hour USAApr 24, 2025
Kickstart Your Job Search
Need advice to apply?
Join our free
Webinar « 3
Mistakes to Avoid When Looking For A Remote Startup Job (And What To Do Instead) »
Register for free
Unlock 53,712 additional remote jobs, advanced search & email notifications
Get Access Now
Too many emails? Declutter your inbox with Meco
Your home for reading newsletters
Try for free - no card required.
️
| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
đź’¸
$145,000 - $190,000 annually
|
Remote
Location
USA
|
|
Job Type
contract
|
Posted
Apr 12, 2025
|
️
| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
