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Senior Product Marketing Manager
@DeepHealth
[Hiring] Senior Product Marketing Manager @DeepHealth
Apr 08, 2025 - DeepHealth is hiring a remote Senior Product Marketing Manager. đź’¸ Salary: unspecified. đź“ŤLocation: Netherlands.
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.
Role Description
We’re looking for a strategic and hands-on Senior Product Marketing Manager to lead go-to-market efforts for our AI-powered radiology informatics solutions. In this role, you’ll partner closely with product, sales, communications, events and brand teams to craft compelling narratives, build integrated marketing programs, and drive awareness and adoption across our B2B healthcare audience.
You’ll play a key role in shaping our products' positioning in the market, ensuring we speak with clarity, consistency, and impact across every touchpoint.
Product Marketing & Strategy
- Develop and execute integrated product marketing plans, including go-to-market strategies, campaign deliverables, timelines, and budget requirements
- Translate complex product features into meaningful customer benefits in partnership with Product Management
- Collaborate with the Marketing Analyst to gather market intelligence, customer insights, and competitive analysis to inform positioning and messaging
- Create compelling product marketing assets—presentations, brochures, datasheets, and sales enablement tools like battle cards and ROI calculators
- Partner with sales teams to gather feedback and continuously optimize messaging, materials, and enablement programs
Marketing Communications & Brand Alignment
- Build and lead the product marketing communications strategy in collaboration with Brand and Communications teams
- Partner with Content and Campaign Managers to shape a product-specific content calendar and social media presence
- Plan and execute multi-channel product campaigns to drive awareness, engagement, and pipeline growth
- Craft internal and external communications that align teams, inform customers, and amplify our product stories
- Track, analyze, and report on the effectiveness of product communications and campaigns to drive continuous improvement
Product Launch Leadership
- Support product launch planning and execution, coordinating cross-functional stakeholders (e.g., product, comms, brand, enablement, and legal)
- Ensure internal readiness across sales, customer support, and marketing functions for new product releases
Partner Marketing
- Collaborate with ecosystem or channel partners on joint go-to-market efforts, co-branded campaigns, and partner enablement resources
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a Clinical degree with equivalent Marketing experience
- 8+ years of B2B marketing experience with proven success in product marketing, communications, and digital execution—preferably in healthcare or tech
Requirements
- Proven ability to craft and execute integrated marketing strategies across content, campaigns, and channels
- Experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce, Mailchimp)
- Strong track record in developing product positioning, messaging frameworks, and sales enablement materials
- Hands-on expertise in digital marketing—email, paid media (Google Ads, LinkedIn Ads), and account-based marketing
- Data-driven mindset with solid experience in campaign measurement and analytics
- Excellent project management and organizational skills—able to juggle multiple initiatives without losing focus
- Outstanding verbal and written communication skills
- Familiarity with healthcare industry trends and regulatory/compliance considerations in marketing
Benefits
- A mission-driven environment where your work directly impacts healthcare accessibility and quality
- Competitive salary and comprehensive benefits package
- Opportunities for professional development and training tailored to healthtech and strategic analytics
- A collaborative and innovative culture that values curiosity, creativity, and impact
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| đź“Ť | Be aware of the location restriction for this remote position: Netherlands |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
đź’¸
unspecified
|
Remote
Location
Netherlands
|
|
Job Type
full-time
|
Posted
Apr 08, 2025
|
️
| đź“Ť | Be aware of the location restriction for this remote position: Netherlands |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
