[Hiring] Senior Product Marketing Manager @Abacus Insights
Feb 16, 2025 - Abacus Insights is hiring a remote Senior Product Marketing Manager. 💸 Salary: unspecified. 📍Location: USA.
Role Description
We are looking for an experienced Senior Product Marketing Manager with deep expertise in marketing healthcare data and technology products to U.S. healthcare payers, to join the Abacus team. This role requires a strategic marketer with omni-channel marketing experience and a data-driven mindset to drive product adoption and market differentiation. You will own development of content strategy, oversee and execute go-to-market strategies, create compelling messaging, and enable sales teams with insights and materials to engage payer decision-makers effectively.
You will:
- Work collaboratively with product, sales, and client teams to understand critical needs and prioritize across the following responsibilities to maximize impact of product marketing:
Go-to-Market Strategy
- Develop and execute go-to-market plans for new and existing products
- Coordinate with product, sales, and marketing teams for successful execution
Omni-channel Marketing Execution
- Plan and optimize integrated campaigns across digital, social, email, events, and sales enablement to maximize engagement
Product Positioning and Messaging
- Craft compelling, evidence-based value propositions that resonate with payer executives, business, and IT teams
- Ensure consistency across all marketing channels and sales materials
Content and Collateral Development
- Create targeted sales enablement materials, thought leadership content, white papers, and case studies that drive demand and lead conversion
- Manage content development process and workflow for thought leadership content and marketing campaigns
- Oversee marketing campaigns and schedules
Market Research and Competitive Intelligence
- Analyze payer market trends, customer pain points, and competitor positioning to refine marketing strategies
- Equip sales and client success teams with information and educational tools to counter competitive threats
Performance Tracking and Reporting
- Establish, monitor, and report on product marketing KPIs
- Optimize product marketing strategies based on data-driven insights
Qualifications
- Experience in product marketing, preferably in the healthcare technology sector
- Strong understanding of U.S. healthcare payer landscape
- Proven track record of developing successful go-to-market strategies
- Excellent communication and collaboration skills
- Data-driven mindset with strong analytical skills
Requirements
- Experience with omni-channel marketing execution
- Ability to craft compelling messaging and value propositions
- Strong project management skills
- Proficiency in market research and competitive analysis
Benefits
- Comprehensive health insurance
- 401(k) with company match
- Flexible work environment
- Opportunities for professional development
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| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
|
Salary
💸
unspecified
|
Remote
Location
USA
|
|
Job Type
unspecified
|
Posted
Feb 16, 2025
|
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
