[Hiring] Senior Product Marketer @HubSpot

Role Description

At HubSpot, our mission is to help millions of organizations grow better and we need exceptional product marketers to help us do that. We are hiring a Senior Product Marketer for our Marketing Hub PMM team.

As a Senior Product Marketer, you’ll be responsible for driving product marketing for our Marketing Hub product, including:

• Leading launches
• Amplifying usage for existing capabilities
• Developing GTM strategies and product positioning for capabilities that haven’t launched yet

This includes:

• Naming
• Competitive analysis
• Customer feedback
• Feature prioritization
• Go-to-market (GTM) planning and execution

You will work with a cross-functional team across:

• Product
• Sales
• Marketing
• Brand
• Communications
• Legal
• Web strategy
• Creative
• Customer success

In this role you will:

• Work closely with Product to define the positioning and value proposition for Hubspot’s Marketing Hub features
• Own the value proposition, positioning, messaging, customer persona, and use cases
• Build and execute a go-to-market strategy for Marketing Hub product launches and refreshes
• Identify, develop, and manage the creation of a variety of content types (written, videos, presentations, etc.)
• Own the positioning on product pages, sales enablement materials, and product-related content
• Be the product expert, evangelist, and advocate of our Marketing Hub product across internal and external audiences
• Produce inspiring showcase assets that excite customers and drive awareness of our Marketing Hub innovations

Qualifications

• 5+ years of product marketing experience
• Experience running positioning and launch strategy for a SaaS or Product Led Growth technology company
• A history of organizing and leading cross-functional project teams
• Skilled storyteller and customer-centric in your approach to marketing
• A point of view on product positioning and product launches
• Great project management skills
• Compelling communicator, comfortable presenting to executives
• High personal accountability and able to work independently
• HubSpot product knowledge is a strong advantage

Requirements

• Strong communication around project timelines, responsible individuals, and status
• Excellent writing skills

Benefits

• Annual Cash Compensation Range: $107,700 — $161,600 USD
• Participation in HubSpot’s equity plan to receive restricted stock units (RSUs)
• Flexible work environment
• Support for candidates needing accommodations