[Hiring] Senior PPC Specialist @OnHires

Role Description

Our client is looking for a hands-on PPC Specialist with deep expertise in Google Ads to manage and scale paid acquisition campaigns across their portfolio of subscription products. This is a highly hands-on, execution-focused role for someone who lives inside Google Ads day to day — building, testing, and optimizing campaigns at a granular level. You'll work closely with the founder, who is deeply experienced in performance marketing, as well as with the team's Data Engineer on tracking, reporting, and optimization.

What you'll own:

• Build, launch, and manage Google Ads campaigns across multiple B2C subscription products
• Continuously optimize campaigns for key metrics: CAC, CPL, CPA, ROAS, ROMI, LTV
• Run structured A/B testing across keywords, ad copy, bidding strategies, and landing pages
• Monitor account health, budget pacing, and campaign performance daily
• Work closely with the Data Engineer on tracking, attribution, and reporting accuracy
• Stay on top of Google Ads policy changes, platform updates, and best practices
• Collaborate with the founder on strategy and campaign direction

Qualifications

• Has hands-on experience running and optimizing Google Ads campaigns for B2C digital products
• Has experience in B2C SaaS, AI-powered, or consumer subscription businesses
• Deeply understands Google Ads account management, compliance, policies, and the platform's unwritten rules
• Is comfortable working with data — Excel / Google Sheets / SQL — and making decisions based on performance metrics
• Has experience with subscription-based or recurring revenue products, ideally for the US market
• Is detail-oriented and enjoys being deep in campaign-level execution
• Communicates fluently in English

Nice to have

• Experience with Bing Ads
• Background in performance-driven companies in the subscription / mobile app space
• Experience working closely with data/analytics teams on tracking and attribution