[Hiring] Senior Performance Marketing Specialist @Acquire Intelligence

Role Description

The Senior Performance Marketing Specialist will be responsible for owning, executing, and optimising multi-channel performance marketing campaigns across The Hype Society’s client portfolio. This role is designed for a senior agency-trained marketer who is highly autonomous, performance-driven, and comfortable managing multiple client accounts while collaborating closely with Australian-based strategists and account leads. This role is hands-on and execution-focused, with strategic input expected as accounts scale.

Key Responsibilities

• Performance Marketing Execution
  • Plan, build, execute, and optimise paid media campaigns across key platforms, including:
    • Google Ads (Search, Performance Max, Shopping)
    • Meta (Facebook & Instagram)
    • TikTok, LinkedIn, and other platforms as required
  • Manage account structures, budget allocation, bidding strategies, and targeting frameworks aligned to client KPIs.
  • Implement and maintain conversion tracking using GA4, Google Tag Manager outputs, Meta pixel, and platform-native tools.
• Optimisation & Growth
  • Monitor campaign performance daily and make real-time optimisations to improve:
    • ROAS
    • CPA
    • Conversion rate
    • Spend efficiency
  • Conduct A/B testing across ads, audiences, creative inputs, and landing page assumptions.
  • Scale high-performing campaigns while maintaining efficiency and performance discipline.
• Reporting & Insights
  • Produce weekly and monthly performance reports covering:
    • Spend, conversions, CPA, ROAS
    • Key trends, risks, and opportunities
  • Provide clear insights and recommendations that can be used directly by client-facing teams.
  • Support performance reviews by articulating what is working, what needs adjustment, and next-step recommendations.
• Cross-Functional Collaboration
  • Work closely with strategy, creative, and account management teams.
  • Ensure alignment between media strategy, creative execution, audience targeting, and client objectives.
  • Participate in internal optimisation discussions and share learnings across accounts.
• Capability & Standards
  • Apply agency best practices across account management and performance delivery.
  • Contribute to the refinement of performance marketing frameworks, templates, and optimisation methodologies.
  • Maintain high standards of documentation, hygiene, and accountability across all campaigns.

Qualifications

• 5+ years of experience in a performance marketing or paid media agency environment
• Proven hands-on experience managing multiple client accounts concurrently
• Strong expertise across Google Ads and Meta, with exposure to TikTok and LinkedIn preferred
• Deep understanding of performance metrics (ROAS, CPA, LTV, CAC, conversion rate)
• Strong analytical skills and ability to translate data into actionable insights
• Excellent written English and confidence working with Australian stakeholders

Requirements

• Ecommerce and lead-generation client experience
• Exposure to international markets (AU, NZ, US, UK)
• Experience mentoring or supporting junior paid media specialists

Working Style & Fit

• Comfortable operating as a dedicated offshore extension of an Australian agency
• Highly organised, proactive, and accountable for outcomes
• Able to manage volume, prioritisation, and deadlines effectively
• Performance-driven mindset with a strong sense of ownership

Join the A-Team and experience the A-Life!