[Hiring] Senior Performance Marketing Specialist @JobRack

Role Description

We're looking for a Senior Performance Marketing Specialist who can confidently take ownership of paid media strategy and execution across multiple client accounts. You'll thrive in this role if you're a proactive problem-solver who enjoys working directly with clients, making informed decisions, and finding innovative ways to improve campaign performance while contributing to the growth of the agency.

• Develop client-specific paid media strategies and lead end-to-end campaign delivery across Meta, TikTok, and other relevant channels
• Build campaign structures, audience strategies, budget plans, and testing roadmaps
• Run and measure A/B tests to improve campaign performance and achieve campaign goals
• Monitor live campaign performance and implement data-driven optimizations across targeting, creatives, placements, bids, and budgets
• Interpret campaign data into actionable insights, recommendations, and optimization plans
• Ensure accurate conversion tracking, campaign measurement, and forecasting processes
• Lead reporting and forecasting while turning performance data into clear next steps
• Advise on creative direction based on campaign performance, platform best practices, and business objectives
• Collaborate with the Digital Account Strategist to support client success and account growth
• Make proactive pivots to campaign strategy based on performance data, market trends, and expertise
• Participate in client meetings and support proposals or sales conversations
• Improve internal processes, SOPs, reporting systems, and workflows
• Contribute expertise to proposals by defining realistic scopes and effective solutions for prospective clients

Qualifications

• 5+ years of hands-on paid media experience, ideally within an agency environment
• Strong expertise with Meta Ads and TikTok Ads
• Knowledge of DSP and Programmatic Advertising
• Proven ability to plan, strategize, lead, and execute campaigns end-to-end
• Strong understanding of campaign optimization, attribution, reporting, forecasting, conversion tracking, UTM structures, and naming conventions
• Experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM)
• Experience with ad performance tracking tools such as Keitaro
• Proven experience with campaign cloaking
• Ability to QA tracking, diagnose delivery issues, and confidently explain measurement methodologies
• Strong analytical skills with the ability to turn data into actionable recommendations
• Experience working directly with clients and managing stakeholder relationships
• Ability to provide creative direction and collaborate effectively with designers and creative teams
• Experience making proactive campaign adjustments based on performance data
• Fluent English communication skills
• Experience working in iGaming or other highly regulated industries and willingness to continue working in these sectors
• Knowledge of purchasing and setting up advertising accounts when needed
• Ability to migrate campaigns and advertising accounts between business managers and platforms

Requirements

• Brownie points for experience with Google Ads
• Brownie points for experience with Snapchat Ads
• Brownie points for experience with Amazon Ads
• Brownie points for knowledge or experience with Progressive Web Apps (PWA)

Benefits

• €3,500–€4,500 with flexibility for exceptional candidates*
• Full-time, fully remote position
• 20 days of paid vacation annually
• 1 personal day every quarter
• Fully paid workation once per year
• Choice of public holidays based on either your home country or Lithuania
• Opportunity to join the team in Vilnius for onboarding and build strong relationships
• Work with large budgets, complex campaigns, and ambitious clients in fast-moving industries
• Long-term role as a fully integrated member of the Fortis Media team