[Hiring] Senior Performance Marketing Specialist @People Partners

Role Description

This isn’t a “set up campaigns and hope for the best” kind of role. As a Senior Performance Marketing Specialist , you’re the engine behind real, measurable growth. You don’t just run ads — you build systems that turn spend into pipeline. You see beyond clicks and impressions and focus on what actually moves the needle: qualified leads and conversions.

You’ll own the full funnel, shape the creative strategy (especially video), and make data-backed decisions that continuously improve performance. If you enjoy being in the driver’s seat — testing, optimizing, and scaling what works — this role is built for you.

• Launch, manage, and optimize full-funnel campaigns (ToFu to BoFu).
• Own campaign performance across Google Ads, Meta Ads, and LinkedIn Ads.
• Set up and validate tracking using Google Tag Manager (GTM) and GA4.
• Monitor and improve CPL, CPA, CTR, and conversion rates.
• Execute structured A/B testing with clear hypotheses.
• Identify landing page issues and recommend CRO improvements.
• Analyze campaign data and provide actionable insights.
• Collaborate with Multimedia Designer on ad creatives.
• Create briefs, scripts, and directions for paid media assets.
• Maintain accurate reporting, tracking, and documentation.

Qualifications

• 5+ years of experience managing paid media campaigns.
• Proven experience owning campaign performance and results.
• Strong background in lead generation campaigns.
• Hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads.
• Experience with GA4, GTM, and performance tracking.
• Strong analytical and data interpretation skills.

Requirements

• Experience working closely with designers or creative teams.
• Experience contributing to video ad concepts and direction.
• Familiarity with landing page optimization and CRO strategies.

Benefits

• Permanent Work-from-home setup.
• Company-provided equipment.
• Secondary Wi-Fi Modem.
• 21 Leave Credits Annually - Leave benefits begin on Day 1.
• 100% conversion of UNUSED leave credits.
• HMO on Day 1.
• 13th Month Pay.
• Monthly Gift Voucher.
• Milestone Tokens (Birthday/Anniversary/Christmas).
• A Life Beyond the Screen #WorkLifeBalance.
• Active employee engagements physically such as Christmas Party & Team Building, and virtual events such as town-hall with prizes.