[Hiring] Senior Performance Marketing Manager @Careers at Tide

Role Description

As a Senior Performance Marketing Manager at Tide, you will play a key role in driving the growth of our UK market. Working closely with the Performance Marketing Lead, you will support the acquisition roadmap for our core Business Current Account while also spearheading marketing initiatives for our high-growth verticals, including Wealth Services and Insurance.

This is a versatile, cross-functional role that offers a holistic view of the business. You will collaborate with channel specialists, analytics teams, and commercial stakeholders to ensure we hit our core KPIs. We are looking for a data-driven professional who can not only support existing plans but also identify and execute their own growth initiatives to bring scale and efficiency to our marketing efforts.

Responsibilities

• Growth Execution: Partner with the Performance Marketing Lead and channel owners (Paid Search, Social, Affiliates, CRM, etc.) to deliver the UK acquisition roadmap.
• Product Expansion: Lead performance marketing activities for Wealth Services, Insurance, Admin Services and others, ensuring these products are integrated into our broader growth strategy.
• Data & Analysis: Own performance analysis and reporting. Use data to draw actionable conclusions, optimize campaigns, and define next steps for the team.
• Forecasting: Support the planning process by building data-driven forecasts that help the business understand performance trends and scaling opportunities.
• Operational Excellence: Manage day-to-day operational tasks, including website and offer updates, to ensure all marketing communications remain compliant with regulatory requirements and market changes.
• Stakeholder Management: Act as a key point of contact for stakeholders across Product, Engineering, and Commercial teams. Clearly communicate objectives and secure buy-in for new projects through data-backed evidence.
• One Team Collaboration: Support the wider Member Accession Marketing (MAM) department by translating strategic ideas into clear, executable briefs for channel managers.

Qualifications

• 5+ years of hands-on experience in performance marketing.
• Deep expertise in at least one (ideally two) of the following areas: Paid Search, Paid Social, Affiliates, CRM, SEO, Programmatic, Offline channels (e.g., Direct Mail, Print, TV).

Requirements

• Proven experience using tools to manage, execute, and monitor the results of performance channels, such as Google Ads and SA360, Appsflyer, Impact Radius, Contentful, Salesforce Marketing Cloud, Figma.
• Strong experience using BI tools (such as Looker) to extract insights, build performance forecasts, and define clear next steps based on rigorous analysis.
• Clear and concise communicator who can align different teams toward a common goal.
• Ability to execute quickly with limited guidance and maintain excellence level standards for every task.
• Ability to understand the small business landscape and translate member needs into effective, compliant marketing messaging.

Benefits

• 25 days paid annual leave.
• 3 paid days off for volunteering or L&D activities.
• Extended maternity and paternity leave covered by the company.
• Personal L&D budget.
• Mental well-being platform.
• WFH equipment allowance.
• Flexible working from home.
• Sabbatical Leave.
• Share options.