[Hiring] Senior Performance/Growth Marketer @Resource Guru

Role Description

This is a senior, hands-on Growth/Performance Marketing role at the heart of our revenue engine. You’ll own demand generation across organic and paid channels - driving qualified pipeline and self-serve growth through SEO/AEO, paid acquisition, conversion optimisation, and experimentation.

This role will sit within a growth department with sales and marketing. Initially, you’ll report directly to Percy (co-founder) and collaborate daily with the rest of the team. Eventually, it’s likely you will be reporting directly to a Head of Growth. This is a builder role: you’ll design systems, run experiments, and execute directly.

We’re looking for someone comfortable with ambiguity, who enjoys building from first principles, and who can balance strategy with execution in a small SaaS environment. You’ll be highly organised, commercially minded, and focused on impact over activity.

What You’ll Be Doing

• Growth strategy & execution
  • Own end-to-end growth across SEO/AEO, paid acquisition, lifecycle, and CRO.
  • Build and maintain a clear growth model linking traffic to activation to revenue.
  • Identify and execute on the highest-impact growth initiatives across acquisition, activation, and conversion.
  • Identify new acquisition opportunities and scalable channels.
• SEO, AEO & organic growth
  • Lead technical SEO, content SEO, and AEO.
  • Bring outsourced SEO back in-house and own performance directly.
  • Work closely with our content writer to shape SEO/AEO strategy.
  • Build topic clusters, landing pages, and programmatic SEO initiatives.
  • Track rankings, competitors, traffic quality, assisted conversions, and revenue impact.
• Paid acquisition
  • Own paid strategy and execution (search, paid social, software review sites, retargeting).
  • Manage budgets, CAC, and ROAS with commercial discipline.
  • Build and test ad creative, landing pages, and funnel experiments.
  • Partner with Product Marketing on messaging and positioning.
• Conversion rate optimisation
  • Improve trial-to-paid conversion by optimising acquisition quality, landing pages, onboarding flows, and lifecycle messaging.
  • Run A/B tests on landing pages, signup flows, and onboarding journeys.
  • Partner with Product to influence activation and growth loops.
• Analytics & reporting
  • Own growth reporting and dashboards.
  • Track core metrics (CAC, LTV, payback, funnel conversion, pipeline contribution).
  • Turn data into clear weekly insights and recommendations.
  • Work closely with Product to connect marketing to product usage.
• AI-first ways of working
  • Use AI tools daily (ChatGPT, Claude, Gemini, etc.) for research, copy, analysis, and experimentation.
  • Apply AI as a force multiplier - designing workflows and systems that significantly increase output, speed, and quality.
  • Use AI to generate, test, and analyse ad variants.
  • Stay current on AI-driven marketing workflows and bring practical improvements into the team.
• Cross-functional collaboration
  • Partner with Product Marketing on campaigns, launches, and messaging.
  • Work with Product and Design on growth experiments and onboarding improvements.
  • Support Sales and Customer Success with lead quality insights and pipeline optimisation.
  • Collaborate closely with founders on growth strategy.

Qualifications

• 5+ years in Performance Marketing/Growth roles within B2B SaaS (ideally product-led or hybrid PLG/sales-assisted).
• Direct ownership of acquisition funnels from traffic to activation to revenue.
• Hands-on experience running SEO and paid acquisition simultaneously.
• Proven track record of scaling organic growth through technical SEO/AEO and content-led SEO/AEO.
• Strong paid media experience across Google Search and LinkedIn Ads.
• Experience running CRO programs.
• Comfortable building growth models and forecasts (LTV, CAC, payback, funnel conversion).
• Strong analytical skills with experience using tools like Amplitude, Segment, GA4, HubSpot, or similar.
• Commercial mindset: understanding of revenue (pipeline, ARR, CAC, payback and LTV).
• Confident presenting performance clearly to founders and cross-functional teams.

Requirements

• Active daily user of AI tools (e.g. ChatGPT, Claude, Gemini, Perplexity).
• Practical understanding of how LLMs surface products and content.
• Comfortable operating as a senior individual contributor in a small team.
• Able to prioritise ruthlessly and focus on the highest-impact work.
• Clear communicator who can explain growth strategy simply.
• Self-directed, organised, and delivery-focused.
• Enjoys building systems from scratch rather than inheriting mature processes.

Benefits

• A great salary
• Performance-related bonus: up to 20% of salary
• Stock options
• Work from anywhere (within at least +/- 2 hours of UK time)
• 30 days paid holiday + Dec 24 - Jan 1 company holiday
• Birthday off + house move day off
• Flexible hours
• Annual training and conference allowance - £3,000
• A home office equipment contribution upon joining - £1,000
• Monthly health & wellbeing contribution - £100
• Pension contribution
• International travel for Guru Gatherings