[Hiring] Senior Paid Social Strategist @Blue Wheel Media

Role Description

As a Senior Paid Social Strategist , you will own the strategy, execution, and performance of paid social programs for Tier 1 clients, with a strong focus on CPG (beauty) brands. You will lead high-impact campaigns across Meta and TikTok, managing budgets of $1M+ per month, and driving measurable business outcomes. This is a senior individual contributor role requiring deep platform expertise, strong business acumen, and the ability to operate autonomously. You will be responsible for:

• Developing full-funnel strategies
• Optimizing performance at scale
• Translating data into actionable insights that drive growth
• Serving as a key partner to account leadership and clients
• Providing strategic guidance and ensuring best-in-class execution across all campaigns

Qualifications

• 8–10+ years of experience in paid social, performance marketing, or digital media (agency experience strongly preferred)
• Proven track record managing large-scale budgets ($1M+ per month) and driving consistent performance outcomes
• Deep expertise in Meta Ads Manager and TikTok Ads Manager (required)
• Experience with Pinterest Ads is a strong plus
• Strong understanding of CPG and/or beauty, including creative strategy and consumer behavior
• Demonstrated ability to own strategy and lead client conversations for high-priority accounts
• Advanced analytical skills with the ability to translate data into business impact
• Experience with GA4, Looker Studio, or similar reporting tools
• Strong organizational skills and ability to manage multiple priorities in a fast-paced environment
• Experience with tracking, attribution, and measurement frameworks, including Conversion APIs
• Platform certifications (Meta Blueprint, TikTok Ads Academy) preferred

Requirements

• Own paid social strategy and performance for Tier 1 accounts, particularly within CPG/beauty verticals
• Develop and execute full-funnel strategies across awareness, consideration, and conversion
• Align paid social strategy to client business goals including revenue growth, efficiency, and customer acquisition
• Manage and optimize $1M+ in monthly media spend with a focus on scalability and profitability
• Identify and lead growth opportunities across platforms and audiences
• Lead campaign setup, structure, audience strategy, creative implementation, and budget allocation across Meta, TikTok, and other platforms
• Ensure campaigns are executed with precision and aligned with strategic direction and KPIs
• Implement advanced platform solutions (e.g., Meta Advantage+, TikTok Smart Performance Campaigns)
• Maintain strong quality control and operational excellence across all campaigns
• Own ongoing optimization strategy including audience targeting, creative iteration, bidding strategies, and budget allocation
• Drive performance against key metrics such as ROAS, CAC, MER, and revenue growth
• Develop and execute structured testing roadmaps (creative, audience, landing page, and platform features)
• Identify scaling opportunities and execute strategies to efficiently grow spend and performance
• Leverage first-party data, platform insights, and evolving best practices to improve outcomes
• Analyze performance data across platforms (Meta Ads Manager, TikTok Ads Manager, GA4, etc.) to identify trends and opportunities
• Translate campaign data into clear, actionable insights and strategic recommendations
• Monitor pacing, performance shifts, and anomalies, proactively adjusting strategy as needed
• Connect platform performance to broader business impact and client KPIs
• Serve as a key strategic partner to clients and internal account teams
• Lead performance discussions, campaign readouts, and strategic planning conversations
• Communicate complex performance insights in a clear and actionable way
• Provide proactive recommendations based on data, platform changes, and industry trends
• Partner with creative, analytics, lifecycle marketing, and paid search teams to execute integrated strategies
• Collaborate on creative strategy and testing frameworks to improve performance
• Support implementation and maintenance of tracking solutions including pixels and Conversion APIs
• Stay current on platform updates, algorithm changes, and industry trends across paid social
• Bring forward new ideas and opportunities across channels (e.g., social commerce, creator amplification, emerging formats)
• Continuously refine strategies to maintain a competitive edge in the CPG/beauty space

Benefits

• Full-time employment
• Mid-Senior level position
• Industry: Advertising Services