[Hiring] Senior Paid Search Specialist @BarkleyOKRP

Role Description

This is a full-time, remote position for a Senior Paid Search Specialist at BarkleyOKRP. In this role, you will develop strategies and manage the performance of various paid search accounts to drive client performance and growth. Exceptional communication skills and the ability to work collaboratively in a remote environment are essential.

Qualifications

• 2+ years or more years in a fast-paced agency, media, or marketing environment, hands-on experience building and managing paid search campaigns.

Requirements

• Curiosity and Skepticism: Always asking “WHY?” and considering situations from multiple perspectives.
• Strategic, Creative Problem-Solving: Analytical with a knack for deriving insights from data.
• Initiative: A gritty self-starter driven to find answers and solve tough problems.
• Communication & Storytelling: Ability to communicate complex information clearly.
• Adaptability: Comfortable adjusting in evolving or ambiguous situations.
• Self-Development: Reflective and self-aware, seeking opportunities for personal growth.
• Skills:
  • Google Ads & Bing Ads mastery
  • Mastery in Excel/Google Sheets, PowerPoint/Google Slides, Microsoft Word/Google Docs
  • Excellent organizational and communication skills
  • Proficient with SEM reporting and third-party analytics tools (e.g., GA4, Adobe, etc.)
  • Certification in Google AdWords (or ability to obtain certification)
  • Experience managing data feeds and shopping campaigns

Benefits

• The annual gross base salary range is $60,000 - $85,000 USD.
• Multiple health insurance options
• Flexible PTO
• Life insurance
• 401K

Responsibilities

• Paid Search Management in Google & Bing Platforms as well as through proprietary tool: Deep Search.
• Target & Budget Management:
  • Independently manages budgets and campaign targets to achieve or exceed client goals.
  • Creates target management solutions and tracking to improve performance.
  • Ensures spend and revenue stay in line with goals and proactively communicates with clients.
• Campaign Structure:
  • Stewardship over campaign structure and evangelizing best practices.
  • Conduct thorough keyword research to identify high-performing keywords.
  • Proactively recommends enhancements for campaign performance/account structure.
• Reporting & Analysis:
  • Independently owns regular and ad hoc client-facing reporting.
  • Recognizes and communicates performance trends.
  • Leads diagnosing account issues and steps needed to improve performance.
• Strategy & Innovation:
  • Leads strategic planning for entire account(s).
  • Proactively explores additional strategies to enhance client performance.
• Communication & Storytelling:
  • Builds and maintains strong relationships with clients.
  • Proactively updates clients on performance and industry trends.
  • Ensures timely responses to client requests and follow-ups.