[Hiring] Senior Paid Media Strategist @CTC

Role Description

A Senior Paid Media Strategist at CTC is a full-funnel expert across both paid search and paid social. You operate as the lead media strategist for your client portfolio, combining deep Paid Media mastery to drive outcomes across the entire paid media ecosystem. You analyze data, develop strategy, execute with precision, and communicate results with clarity. You elevate everyone around you.

Qualifications

• Significant experience creating and optimizing Google Ads accounts at scale.
• 2–4+ years of paid media experience managing budgets of $350,000+ across search and/or social.
• Expert-level knowledge of: Google Ads, Meta Ads Manager, Google Merchant Center, Google Analytics, Shopify, and copywriting.
• Experience building, connecting, optimizing, and troubleshooting data feeds in Google Merchant Center.
• Experience integrating Product Ratings from various aggregators into Google Merchant Center.
• Ability to forecast budgets across channels based on historical data and client goals.
• Strong Excel/Google Sheets skills.
• Familiarity with Google Ads Desktop Editor.
• Ability to think about a brand's 360° digital approach from acquisition through retention.
• Confident interpersonal communicator.
• Insatiable curiosity.
• A desire to take calculated risks after carefully examining the calculus.
• A unique combination of humility and ambition.
• Skilled in Asana or relevant project management software, preferred.
• Exceptional written and verbal communication skills.
• Ability to organize, prioritize, and manage multiple tasks with great attention to detail.
• Ability to adapt to new processes, strategies, and goals.

Requirements

• Optimize ad accounts across Google and Meta, building, testing, and iterating on campaign types, ad copy, creative, budgets, and bids to hit spend and ROAS targets.
• Monitor active campaigns and adjust budgets and strategy in real time for the best results.
• Forecast future budgets and performance using historical data and industry trends.
• Run multivariate tests to determine the best-performing creative, copy, and audiences.
• Pull and sort data tables to guide creative teams on top-performing elements.
• Troubleshoot accounts for errors and warnings across Google Ads, Google Merchant Center, and Meta Ads Manager.
• Communicate meaningful results to clients in weekly meetings, reports, and team debriefs.
• Coach and assist junior buyers, sharing knowledge to uplift the full team.

Benefits

• Base Salary: $103,333 annually.
• Bonus Structure: 10% of base salary.
• 401K program with a 3% company match (post 90 days employment).
• Flexible Time Off policy.
• Full health, dental, and vision benefits.
• A wellness reimbursement program that inspires 360 degrees of health.