[Hiring] Senior Meta Media Buyer @Limitless Agency

Role Description

Senior Meta Media Buyer

Location: Remote — United States

Employment Type: 1099 Independent Contractor

Schedule: Flexible, with availability required between 8:00 AM–8:00 PM CT as business needs require

Base Pay: $90,000–$100,000 USD per year

Build Bonus: $5,000 upon successful completion of the initial paid media buildout

Performance Incentive: Up to $3,750 per quarter ($15,000/year), plus a client retention bonus

Role Type: Senior individual contributor, reporting directly to the founder/owner

What You'll Do

• Meta Campaign Strategy & Execution
  • Own Meta Ads Manager strategy and execution across the agency and its owned brands
  • Build, launch, test, optimize, scale, retarget, and troubleshoot lead-generation and conversion campaigns
  • Manage both Instant Form and website/landing-page conversion campaigns
  • Own audience strategy, campaign structure, budget allocation, testing cadence, and optimization decisions
  • Monitor performance closely and make proactive changes without waiting for step-by-step direction
• Tracking, Funnels & Conversion
  • Own or oversee Meta Pixel and Conversions API implementation and troubleshooting
  • Use GA4 and Google Tag Manager to validate tracking and understand user behavior across the funnel
  • Review and improve landing pages, lead funnels, forms, and conversion paths
  • Diagnose whether performance issues originate in the ad, audience, offer, landing page, follow-up, or sales process
  • Work within GoHighLevel to ensure lead flow, attribution, and follow-up systems support campaign performance
• Creative & Direct-Response Strategy
  • Own the creative testing strategy across hooks, angles, offers, messaging, formats, and direct-response concepts
  • Diagnose why creative is or isn't performing and translate data into the next testing hypothesis
  • Provide clear direction and briefs to designers, copywriters, and video editors as needed
  • Build a disciplined, repeatable testing process rather than relying on isolated winning ads
• Systems, Reporting & Operational Buildout
  • Create SOPs for campaign setup, launches, optimization, scaling, tracking, QA, and troubleshooting
  • Build reusable templates for campaigns, creative briefs, ad copy, testing plans, landing pages, and reporting
  • Create launch and QA checklists that reduce execution errors and make the function repeatable
  • Build clear reporting dashboards and communicate what the numbers mean and what should happen next
  • Document cross-campaign learnings so successful strategies can be repeated across brands
  • Help establish the operating system needed to eventually train or manage additional media buyers

What Success Looks Like

• First 30 Days
  • Tracking is working correctly across active campaigns and funnels
  • Accounts, funnels, landing pages, and existing assets have been fully audited
  • Baseline performance metrics are established
  • A clear testing strategy is in place, with new creative/angles actively being tested
  • Reporting is set up and initial SOPs/processes are being documented
• By 60 Days
  • Consistent testing and optimization are happening across the portfolio
  • There's a clear understanding of what's working, what isn't, and why
  • Lead quality and campaign efficiency are improving based on data
  • Core SOPs, templates, and QA processes are operational
  • Leadership is receiving clear, proactive recommendations rather than raw reporting alone
• By 90 Days
  • Qualified lead flow is becoming more consistent
  • Reliable CPL, cost-per-booking, customer-acquisition, and ROAS benchmarks are being established from real data
  • A repeatable creative testing process is operating consistently
  • Core tracking, reporting, and paid media systems are documented and dependable
  • The paid media function can scale without requiring the founder to manage day-to-day execution

How Performance Is Measured

• Qualified leads and lead quality
• Booked calls and cost per booked call
• Show rate
• Sales / new customers or clients generated
• Customer acquisition cost
• Return on ad spend (ROAS)
• Diagnostic metrics including CTR, CPC, CPM, and landing-page conversion rate

Earning Potential

• Base Pay: $90,000–$100,000 USD per year. $90K reflects a strong senior buyer who can run independently; up to $100K is available for candidates who have built a paid media function or managed other buyers.
• Build Bonus (one-time): $5,000 upon successful completion of the agreed initial buildout and launch milestones.
• Performance Bonus (variable): Up to $3,750 per quarter ($15,000/year), based on client-acquisition performance for the core agency business.
• Client Retention Bonus (variable): For new agency clients acquired through paid media who remain active for 6 months, a bonus equal to 20%–30% of one month of that client's management fee.

Work Environment

• Remote, U.S.-based 1099 contractor role
• Flexible schedule, with reasonable availability between 8:00 AM–8:00 PM CT for meetings, collaboration, or urgent campaign needs
• Core tools include Meta Ads Manager, GoHighLevel, Slack, GA4, GTM, and the broader marketing/analytics stack needed to perform the role
• Reports directly to the founder, with a high degree of autonomy and judgment
• A fast-moving environment — you'll be building while executing and improving systems as the business grows

Career Path & Growth

This role is being hired as the senior owner of a new paid media capability. As the function proves itself and expands, there is a path to broader ownership, including building systems at greater scale and potentially training or managing additional media buyers.

What We're Looking For / Must-Haves

• Senior-level, hands-on experience managing Meta Ads, with deep expertise in lead generation and performance marketing
• Demonstrated experience managing meaningful ad spend, including $10K+ monthly budgets, with strong case studies and measurable performance results
• Experience managing multiple campaigns or accounts simultaneously and prioritizing work without sacrificing quality
• Advanced knowledge of campaign setup, testing, optimization, scaling, retargeting, audience strategy, and troubleshooting
• Hands-on experience with Meta Pixel and Conversions API, plus working knowledge of GA4 and Google Tag Manager
• Strong understanding of landing pages, lead funnels, conversion rate optimization, and full-funnel diagnosis
• Strong direct-response instincts across hooks, angles, offers, messaging, and creative testing
• Ability to operate independently, make decisions, and communicate recommendations clearly to leadership
• Strong work history and evidence of stability in prior roles or long-term client engagements
• Excellent written and verbal English communication skills
• Based in the United States

Nice to Have

• GoHighLevel experience
• Experience generating leads for digital marketing agencies or other B2B service businesses
• Experience building a paid media function, creating SOPs/processes, or managing/training other media buyers
• Experience working in entrepreneurial, startup, or founder-led environments where speed and ownership matter
• Experience managing acquisition for multiple brands or business models