[Hiring] Senior Media Planner @Publicis Groupe Holdings B.V

Role Description

As a Senior Planner at Starcom, you are an important member of a broader Strategy team, which pursues and activates against meaningful human insights with the goal of driving measurable business outcomes. The Senior Media Planner’s key skill set includes:

• Deep analytical skills
• Math proficiency
• Significant creativity
• Solid understanding of consumer behavior
• Strong negotiation skills
• Great attention to detail

Responsibilities include:

• Gathering and analyzing marketing, industry, and human insights data to determine the client’s advertising and media needs
• Developing a firm understanding of marketing objectives and strategies, the human–product relationship, and human–media relationship
• Developing understanding of client’s business and competitive landscape
• Assisting in developing budget allocations across media resulting in strategic and effective media plans
• Presenting plans to the client brand group, with assistance of more senior media team
• Clearly communicating media objectives, strategies, and executional guidelines to execution teams
• Working closely with agency partners
• Maintaining strong relationships with media suppliers and staying abreast of market conditions
• Campaign maintenance ensuring quality control and adherence to overall media plan objectives
• Developing campaign performance documents, including online campaigns
• Utilizing and knowledge of syndicated media, research, and other data resources
• Taking an active role in client education of the evolution of the media landscape
• Active participation in internal and external status meetings
• Developing/assisting with development of POVS
• Active participant in the overall financial process - responsible for collecting and inputting data and ensuring monthly billing is accurate and delivered on deadline

Qualifications

• Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred
• 2+ years in a Media Strategy role
• Experience building blocking charts to support media planning and execution
• Experience working with planning tools such as Prisma, Mediatool (or similar platforms for campaign planning and budget tracking)
• Strong written and verbal communication and presentation skills
• Demonstrated experience in negotiating
• Able to work successfully within a team, handling high volume workload, and meeting tight deadlines under pressure
• Demonstrated critical thinking and problem-solving abilities
• Strong analytical abilities & proficiency in math
• Ability to effectively utilize media research and reporting resources
• Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint

Requirements

• Salary range: $55,000-$60,000 per year
• Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications

Benefits

• Work Your World program enabling you to experience working from anywhere in Canada or overseas for up to 6 weeks a year
• Extended long weekends throughout the year with an additional day off each long weekend
• Wellness & Tech benefits to support what’s most important to you
• Birthday leave
• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform as well as a Professional Development Allowance
• Local and Global Mobility within the Publicis Groupe network