[Hiring] Senior Media Planner @Wpromote

Role Description

At Wpromote, our Senior Media Planners play a key role in shaping integrated, performance-driven media strategies that help our clients grow. Reporting to the Director of Client Strategy, this role partners closely with channel teams and client stakeholders to develop thoughtful recommendations across paid media, leveraging audience insights, market research, performance data, and digital media tools to bring campaigns to life.

• Support complex client accounts with multiple workstreams, stakeholders, and evolving business priorities.
• Take ownership of key planning responsibilities and deliverables while partnering with senior Client Strategy leadership on broader strategic direction.
• Blend analytical thinking, strategic problem-solving, and client partnership.
• Thrive in fast-paced environments, connecting data to storytelling.
• Help clients navigate an ever-evolving digital landscape through smart, innovative marketing strategies.

Qualifications

• 3–5 years of experience in paid media advertising, media planning, or digital strategy within an agency or marketing environment.
• Multi-channel expertise across Paid Search, Paid Social, and/or Programmatic platforms including Google Ads, YouTube, Meta, TikTok, Snapchat, DV360, or similar platforms.
• Demonstrated experience developing, optimizing, analyzing, and reporting on paid campaigns across both brand and performance objectives.
• Strong understanding of full-funnel digital media strategy, including media planning methodologies, audience strategy, and performance measurement across the customer journey.
• Expertise managing multiple workstreams and planning deliverables across complex client accounts.
• Expertise with media spend management, pacing, reconciliation, and forecasting.
• Experience supporting cross-channel media strategies across brand and performance campaigns, ideally within omni-channel retail, ecommerce, and/or ISP/telco environments.
• Experience partnering with analytics teams on tracking implementation, reporting frameworks, and dashboard development.
• Strong analytical and problem-solving skills with exceptional attention to detail.
• Proficiency in Google Workspace tools including Google Sheets, Google Docs, Google Slides, and media reporting platforms.
• Excellent oral, written, presentation, and interpersonal communication skills, with experience presenting recommendations and insights directly to clients.
• Strong organizational, time management, and project management capabilities.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Bachelor’s degree in Marketing, Communications, Business, or related field.

Requirements

• Drive strategic planning across Paid Search, Paid Social, and Programmatic channels including Display, Video, CTV, OTT, Audio, and DOOH.
• Develop strategic recommendations across media mix, audience targeting, creative strategy, KPIs, and measurement frameworks.
• Proactively identify growth opportunities, emerging trends, competitive shifts, and areas of whitespace that can inform client recommendations and future planning.
• Steward paid media budgets through initial planning, in-flight reallocations, optimization opportunities, incremental investment scenarios, and monthly fiscal budget reconciliation.
• Conduct audience research, competitive analysis, and market intelligence using tools such as Pathmatics, GWI, Resonate, and platform insights.
• Monitor pacing, performance trends, and optimization opportunities to improve efficiency and drive business outcomes.
• Review channel recommendations and campaign approaches to ensure they ladder up to the holistic media strategy and broader client business objectives.
• Lead testing and learning initiatives across channels to support continuous innovation and performance improvement.
• Develop and contribute to RFPs in partnership with channel teams to inform media recommendations and planning.
• Deliver strategic insights, performance updates, and recommendations through client-facing presentations, reports, planning documents, and business reviews.
• Partner with Director- and VP-level client stakeholders alongside Client Strategy leadership to support strategic planning and ongoing client partnership.
• Build deep expertise in client industries, omni-channel retail dynamics, seasonal trends, and evolving consumer behavior.
• Stay current on emerging media platforms, industry trends, and best practices while contributing strategic guidance for both existing and prospective clients.
• Develop cross-channel performance forecasts to establish expected outcomes and help inform client investment decisions, business planning, and growth opportunities.

Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!