[Hiring] Senior Marketing Operations Manager @Kallidus

Role Description

We’re looking for a Senior Marketing Operations Manager who will build the data, systems and processes that power a modern SaaS revenue engine .

• Own the infrastructure behind our funnel, ensuring the right data flows into Salesforce and HubSpot.
• Score and route leads accurately, making pipeline measurable and marketing performance transparent and optimized.
• Bring rigour, clarity and efficiency to how we attract, qualify, nurture and convert demand across both new business and customer growth.
• Design and maintain the operational backbone that makes our marketing strategy scalable and measurable.

Qualifications

• Experience in a Marketing Operations roles within B2B SaaS organisations.
• Strong proficiency in HubSpot and Salesforce, including reporting, automation and integrations.
• Understanding of lead scoring, lifecycle stages, attribution and funnel architecture.
• Confident analysing and presenting data to senior stakeholders.
• Experience managing data hygiene, enrichment and compliance workflows.
• Strong problem-solving skills with a process-driven mindset.
• Ability to work cross-functionally across Revenue, Product, CS and Marketing.
• Highly organised with strong attention to detail.

Requirements

• Establish and maintain clear lifecycle stages across HubSpot and Salesforce.
• Implement lead scoring models incorporating ICP, behaviour, persona and intent signals.
• Ensure data cleanliness, accuracy and consistency across systems.
• Manage enrichment tools and processes to improve segmentation and qualification.
• Define and maintain routing logic, SLAs and process documentation.
• Own the marketing tech stack, including HubSpot, Salesforce integrations and automation workflows.
• Build and optimise nurturing workflows to support inbound, outbound and customer lifecycle motions.
• Implement tracking, UTM governance, and campaign structure best practices.
• Partner with Sales to ensure cross-system workflows are aligned and scalable.
• Evaluate and implement tools that improve performance, reporting and efficiency.
• Develop dashboards and reporting frameworks that provide visibility from lead → MQL → SAL → SQL → Opportunity → Revenue.
• Monitor funnel performance, identify drop-offs, and surface insights that drive decision-making.
• Track SLA adherence across Sales and Marketing; proactively flag risks to conversion or velocity.
• Partner with the rest of the marketing team to measure campaign performance and pipeline contribution.
• Enable attribution and forecasting models to support leadership and revenue teams.
• Establish a hypothesis-led measurement framework that enables continuous learning and experimentation once core data foundations are in place.
• Analyse conversion rates at every funnel stage and recommend optimisations.
• Support delivery of lead quality improvements through data-driven insights.
• Collaborate with Sales and SDR leadership to optimise qualification workflows.
• Enable continuous improvement across landing pages, forms and routing flows.
• Feed conversion insights into paid channels to improve efficiency and ROI.
• Work closely with Sales to align processes, systems and data architecture.
• Operationalise agreed ICP and segmentation frameworks across systems, scoring and reporting.
• Partner with Sales and SDR teams to uphold SLAs and ensure seamless handoffs.
• Collaborate with Product Marketing to incorporate personas and value drivers into scoring and segmentation.
• Support Customer Success workflows for expansion, renewal and adoption programmes.
• Provide transparency and clarity to stakeholders around funnel health and performance.

Benefits

• 27 days of annual leave
• Private health insurance
• Annual bonus opportunity
• Full tech setup
• Birthday Off
• Volunteering Day
• Collaborative 90-day onboarding and ongoing learning
• Enhanced Family Leave
• Flexible, hybrid approach to work
• Annual Company party