[Hiring] Senior Marketing Operations Manager @OPSWAT

Role Description

OPSWAT protects critical infrastructure from the world’s most sophisticated cyber threats — and our marketing team is in the middle of a significant transformation to match that mission. We are hiring a Senior Marketing Operations Manager who will ensure all inbound and outbound demand is accurately captured, qualified, and converted into pipeline through well-designed processes, consistent execution, and actionable analytics. This is not a systems maintenance role. You are the person who keeps the infrastructure running smoothly and then asks: how do we make it smarter?

You will be a strategic partner to our Revenue Marketing, Field Marketing, SDR and Sales Operations teams, and the connective tissue between our tools, our data, and our revenue goals. You will also be our internal champion for AI adoption with leading the front on AI augmented marketing looks like in practice and helping the organization build that muscle through the work itself.

Qualifications

• 7–10+ years of B2B marketing operations experience, ideally in cybersecurity, SaaS, or enterprise technology.
• Deep HubSpot admin expertise — complex workflows, API integrations, lifecycle architecture, scoring models, and reporting.
• Proven experience with Sales Engagement platforms (SalesLoft preferred; Outreach accepted) and CRM systems (Salesforce experience accepted; SugarCRM a plus).
• Hands-on experience with ABM and intent platforms - 6sense strongly preferred.
• Experience with data enrichment and prospecting tools such as ZoomInfo or equivalent.
• Experience with webinar/virtual event platforms integrated into marketing workflows (Sequel.io, ON24, Zoom Webinars, or equivalent).

Requirements

• Own the Marketing Engine — and Make It Smarter
• Serve as the primary HubSpot admin, owning architecture, workflows, lifecycle stages, integrations, scoring models, nurture programs, and reporting.
• Manage and optimize integrations across the full stack: HubSpot, SalesLoft, 6sense, ZoomInfo, Sequel.io (webinar platform), and SugarCRM (familiarity a plus; Salesforce experience).
• Keep the operational rhythm running lead routing, scoring, lifecycle nurtures, and campaign execution ensuring the right data reaches the right people at the right time, every time.
• Own ManTech budget, vendor relationships, and renewals.
• Monitor platform health across the stack, establish alerting frameworks and proactively resolve system issues before they impact pipeline or campaigns.
• Own platform documentation, enablement, change management processes, and release management cadences across all administered systems.
• Translate business requirements from marketing and sales stakeholders into actionable technical configurations and system enhancements.
• Be the guardian of marketing data integrity, maintaining compliance with GDPR and CAN-SPAM.
• Ensure all inbound and outbound demand is accurately captured, qualified, and routed with clear SLA accountability.
• Own end-to-end lead lifecycle: capture, enrichment, deduplication, scoring, routing, and SLA monitoring through to SDR handoff and opportunity creation.
• Analyze lead follow-up performance, SLA adherence, and pipeline conversion from both inbound and outbound activities.
• Partner with the Global SDR Director and Sales Ops to continuously improve lead flow, ABM account prioritization, and handoff quality.
• Maintain and evolve lead scoring models informed by 6sense intent data, ZoomInfo, Cognism signals, and behavioral engagement.
• Think beyond the campaign. Own the full prospect-to-pipeline journey building nurture programs.
• Run structured growth experiments across funnel stages - A/B tests on nurture sequences, landing pages, lead scoring thresholds, and SDR follow-up cadences.
• Take primary responsibility for campaign and funnel performance analysis.
• Deliver recurring performance summaries and actionable insights to Marketing and Sales stakeholders.
• Build dashboards and reporting that tell a clear story about marketing’s impact on revenue.
• Partner with SalesOps and analytics teams to ensure platform data is clean, structured, and accessible.
• Act as the analytical point of contact for Marketing, ABM, and SDR teams.
• Design and manage automation and orchestration workflows across platforms.
• Evaluate and pilot AI features within the existing stack.
• Identify the highest-volume manual tasks across the marketing org and eliminate them with AI-assisted workflows.

Benefits

• Direct impact: This role sits within Revenue Marketing, working in close partnership with SDR leadership and Sales Operations.
• Real scope: Architecture decisions, tooling investments, and growth strategy.
• AI-first environment: We are actively building an agentic marketing infrastructure.

Company Description

OPSWAT is a global cybersecurity company that protects critical infrastructure organizations across energy, government, manufacturing, and financial sectors. With over 1,500 customers in 150+ countries, OPSWAT’s platform defends the most sensitive environments against advanced threats — where failure is not an option.

Our marketing team is in active transformation — investing in AI-powered workflows, a modern ABM motion, and a fully integrated revenue operations architecture. This role is a cornerstone of that build.

OPSWAT is an equal opportunity employer. We celebrate diversity and are committed to providing an environment where equal employment opportunities are extended to all employees and applicants, free of discrimination and harassment of any type.