[Hiring] Senior Marketing Operations Manager @Pilot.com

Role Description

• Employ search marketing tactics, analyze web metrics, and develop recommendations to increase visibility to target markets.
• Build and maintain lead nurture efforts that deliver high quality marketing qualified leads that are ready to buy.
• Research conditions in our markets to gather information and insights that drive marketing strategy, including:
  • Which leads turn into deals?
  • What are the key buying indicators?
  • What is the return on our marketing investments?
• Provide operational support to the marketing team, including our new verticals team.
• Build and optimize demand generation, nurture, and marketing systems initiatives to help accelerate Pilot’s revenue trajectory.
• Effectively utilize Pilot’s marketing technology and provide strategic guidance to sales and marketing on programs, performance, and anything revenue related.
• Help Pilot build a repeatable, scalable revenue generation machine.
• Analyze and monitor lead volume and quality.
• Maintain a healthy, functioning Marketo instance, including:
  • Lead scoring
  • Lifecycle automation
  • Audience segments
  • Nurture programs
  • Integrations with other systems
• Build chatbots, marketing campaigns, forms, and other lead capture mechanisms.
• Full-time telecommuting is an option.

Qualifications

• Master’s degree in Business Administration, Marketing, or a closely related field.
• One (1) year of experience in the job offered or in a related occupation.

Requirements

• One (1) year of experience with each of the following:
  • Marketo
  • Migration management
  • Salesforce
  • Managing and updating marketing tech stack
  • Demandbase
  • Leandata
  • Bizible/Marketo Measure
• Full-time telecommuting is an option.

Benefits

• Flexible vacation/time-off policy.
• All federal holidays are observed.
• Competitive benefits package including wellness benefits such as Spring Health, Headscape, One Medical, Aaptiv, and Rightway.
• Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks.
• 401(k) plan.
• The base pay range target for the role is $143,000.00 - $194,000.00 per annum & standard company benefits.
• Final offer amounts depend on multiple factors such as candidate experience and expertise, geographic location, total compensation, and market data.
• In addition to cash pay, full-time regular positions are eligible for equity, 401(k), health benefits, and other benefits; some of these benefits may be available for part-time or temporary positions.